“[The younger generation] tend to prefer bottled beer; perhaps because it is widely advertised, perhaps because it is ‘packaged goods’. Moreover, draught beer is ‘what Dad drinks’ and, presumably, he cannot be right.”
From ‘Pleasing all Palates’ in Beer in Britain (1960), based on a 1958 special supplement of The Times.
One reply on “Young People and Bottled Beer, 1958”
Reminds me of the “designer lager” boom of the early 90s.