This is the text of an anonymous advertisement (probably placed by the Brewers’ Society) that ran in The Times on 10 January 1940:
Disraeli once said that the real motto of the English people is — “something will turn up.”
It is certainly true that not even the advent of a European war, nor the threats of raids, nor the frustration of the black-out have dimmed our cheerful faith and philosophy among us.
It is in the pub where one sees it best. Around the glasses of beer the people of all classes have found a warm, bright, kindly atmosphere in which cheerfulness supplants alarm. The pub gives relaxation. It promotes our national democratic feeling.
And beer too has played its traditional part in keeping us friendly, buoyant and good tempered. Good barley malt and country hops brewed in the manner handed down to us through the centuries has been John Bull’s drink in many a hard day — giving him the health to withstand and courage to endure!
(Exeunt. Alarum, and chambers go off.)