If we’re in a bubble, then the bubble is getting bigger, or getting crowded, or leaking, or something.
There is a prevalent idea that beer geeks over-estimate the impact of what’s going on with beer at the moment because they’re — we’re — in a kind of echo-chamber. We’re inclined to agree with that up to a point, but then things like this do keep happening.
1. A friend from university who as far as we recall had no particular interest in beer back then, has started a brewery in Japan. A proper one, and apparently successful. He was in the UK recently taking part in a collaboration brew with a well-established British outfit. It’s all over Facebook and it weirds us out, in a quite delightful way. (Hakuba Brewing Co.)
2. Another old pal tells us that his best friend from secondary school has opened a specialist beer shop, where he was himself working the occasional shift until recently. (The Dronfield Beer Stop.)
3. Through social media, Boak made contact with a bloke she used to teach in Poland when he was a nipper. He turns out to be a huge beer geek and home brewer. He’s serious about it and deep into the detail, too: he asked for her help tracking down a particular strain of Brettanomyces for a project he’s working on.
4. And, finally, there’s this kind of thing invading the Twitter feeds of people who are, to varying degrees, kind of famous:
— Mick Quinn (@MonkeyBasket) August 14, 2016
Of course we’re particularly prone to notice this stuff and, as another university friend used to say in response to the platitude ‘It’s a small world’, ‘Well, it’s a small socio-economic class.’ Nonetheless, we reckon this all suggests there’s road left to run, however riddled with ennui some veterans might feel.