British Beer Exports in Pictures

Ron Pattinson at Shut Up About Barclay Perkins has recently been mining data to tell the story of British beer exports in the 20th century. We thought we’d compliment that with some pictures from our collection of in-house magazines.

The pic­tures come from edi­tions of The Red Bar­relThe House of Whit­bread and Guin­ness Time, most­ly from the 1960s and 70s. (Yes, Guin­ness is Irish, but had it’s cor­po­rate HQ and a huge brew­ery in Lon­don from 1932.) It’s pret­ty well con­tent free but we have plans to write some­thing more sub­stan­tial about all this at some point in the future.

Belgium
A Belgian pub.
Whit­bread­’s Tav­erne Nord, Boule­vard Adolphe Max, Brus­sels, c.1933.
A portrait of a man in an office.
C. De Keyser, Whit­bread­’s Bel­gian sales man­ag­er from 1937.

A Whitbread advertising sign.
A sign adver­tis­ing Whit­bread out­side the Gare du Nord, Brus­sels, on Place Rogi­er.
An acvertising hoarding.
“The Com­pa­ny now has 3‑D posters in Bel­gium. This exam­ple in Brus­sels was one of the first to be set up.”
A tanker delivering beer.
Wat­ney’s deliv­er­ing beer to Brasserie J. Del­bruyère, Châtelet, AKA Wat­ney’s SA.
Germany
Several posh men in a pub.
The Vic­to­ri­an, a pub in Düs­sel­dorf.
The Guinness pub at 'Green Week' in Berlin.
A tem­po­rary bar.
A German bar.
The River­boat, a joint project between Wat­ney’s and Dinkelack­er, in Stuttgart. The pub was dec­o­rat­ed with mate­r­i­al sal­vaged from SS Hanseatik.
The Cloud Puncher, at the British Army NAAFI Club in Dortmund.
A bar­maid pulls a pint of Red Bar­rel.
America
A group photo in a warehouse.
“Inside the New York ware­house.”
A woman polishes a lamp-post while a man watches.
“One of our dis­trib­u­tors in New York gets an assis­tant to pol­ish the Liv­er­pool lamp-post out­side his ware­house.” 1968
Drinkers in a New York bar.
“In the Lif­fey Tav­ern, New York.”
A fake pub.
The British Exhi­bi­tion in New York, 1960.
And Elsewhere
A man unloading crates from a ship.
One of the first deliv­er­ies of Wat­ney’s beer into Fin­land is unloaded at Helsin­ki in late 1964 after restric­tions on imports were lift­ed.
Chris­tiane Sibellin, Miss France 1965, drinks Wat­ney’s Red Bar­rel.
A pub in a van.
Wat­ney’s Eng­lish pub on wheels serves rug­by fans at the France v Wales rug­by match in Paris, March 1965.
Two women with Watney's beers.
A British trade event at the Istan­bul Hilton.

3 thoughts on “British Beer Exports in Pictures”

  1. Oh my god, this brings back awful mem­o­ries, for exam­ple:-
    Wat­ney’s Star Light.
    Wat­neys Straight 8 (the beer that does not die in the glass). Actu­al­ly, it was dead already. They had a bloke with a big nose adver­tis­ing on TV and his nose would get stuck in the head.
    Whit­bread Tankard ‘helps you excel, after one you do any­thing well…’
    Love the look on peo­ples faces, smil­ing as the awful keg stuff of the era was pulled, and the Wat­ney’s tanker… No won­der they want us out of the EU – peo­ple have long mem­o­ries of the rub­bish we sold over­seas. Wat­ney’s Red Bar­rel and the lat­er Red (join the Red Rev­o­lu­tion it replaced Red Bar­rel and was weak­er so Wat­ney’s could pay low­er duty and make more mon­ey. A trick InBev have made a liv­ing out of. Speak­ing of them, I am sure they are try­ing to make a sin­gle gener­ic beer which they can put any label on and mar­ket around the world to the taste­bud­less mass­es.
    Great arti­cle, thanks.

    1. Loved this col­lec­tion of pho­tos. I nev­er even knew they export­ed or had pubs abroad. Strange­ly I won­der if any of those bars/pubs are still going and what they are/sell now.

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