Ron Pattinson at
Shut Up About Barclay Perkins has recently been mining data to tell the story of British beer exports in the 20th century. We thought we’d compliment that with some pictures from our collection of in-house magazines.
The pictures come from editions of
The Red Barrel, The House of Whitbread and Guinness Time, mostly from the 1960s and 70s. (Yes, Guinness is Irish, but had it’s corporate HQ and a huge brewery in London from 1932.) It’s pretty well content free but we have plans to write something more substantial about all this at some point in the future. Belgium
Whitbread’s Taverne Nord, Boulevard Adolphe Max, Brussels, c.1933.
C. De Keyser, Whitbread’s Belgian sales manager from 1937.
A sign advertising Whitbread outside the Gare du Nord, Brussels, on Place Rogier.
“The Company now has 3‑D posters in Belgium. This example in Brussels was one of the first to be set up.”
Watney’s delivering beer to Brasserie J. Delbruyère, Châtelet, AKA Watney’s SA. Germany
The Victorian, a pub in Düsseldorf.
A temporary bar.
The Riverboat, a joint project between Watney’s and Dinkelacker, in Stuttgart. The pub was decorated with material salvaged from SS Hanseatik.
A barmaid pulls a pint of Red Barrel. America
“Inside the New York warehouse.”
“One of our distributors in New York gets an assistant to polish the Liverpool lamp-post outside his warehouse.” 1968
“In the Liffey Tavern, New York.”
The British Exhibition in New York, 1960. And Elsewhere
One of the first deliveries of Watney’s beer into Finland is unloaded at Helsinki in late 1964 after restrictions on imports were lifted.
Christiane Sibellin, Miss France 1965, drinks Watney’s Red Barrel.
Watney’s English pub on wheels serves rugby fans at the France v Wales rugby match in Paris, March 1965.
A British trade event at the Istanbul Hilton.