On Saturday 26 May (in three months’ time) we’d like our fellow beer bloggers to post something a bit special — longer, more challenging, or just different — and share it on social media with the hashtag #BeeryLongreads, or #BeeryLongreads2018.
What’s the purpose? To some degree, it’s purely selfish: it’s about increasing the amount of deep beer and pub writing around for us to enjoy. But it’s also supposed to encourage others, like the writing equivalent of signing up to a 10k run. If there’s a project you’ve been meaning to get round to but keep putting off, this is your chance. If your blog has gone dormant, this might be a peg on which to hang its revival.
What are the rules? There aren’t any rules, as such. You don’t have to link to us when you post, though obviously it would be nice if you did. Using the hashtag will help people find your contribution via social media and is probably the bare minimum commitment.
We don’t have any objection to professional writers getting involved, either, if they want to, perhaps by sharing an article you want to write but nobody will commission, an old piece from your archives, or an extract from a book you want to plug.
How long is a longread? If you want a target, aim for 2,000 words, or twice as long as your normal average post, whichever is bigger. But it doesn’t necessarily have to be long, this time round. It might be deeper, darker, just something that pushes you out of your comfort zone. Definitely don’t flog your way to, say, 2,000 words for the sake of it.
And here’s what we can do to help: if you’d find it helpful, we’ll read drafts, comment on ideas before you start work, share our research material, or advise you on where to find your own. If you are someone who struggles with illustrations or photographs, we might be able to lend a hand there, too. Email us: firstname.lastname@example.org
And when it’s all done, we’ll include your post in a round-up and maybe share it separately on social media.*
If you want some ideas or prompts: write about a local brewery, active or defunct, that people might now know much about; or an interesting local pub. Give us a family memoir or tell a personal story you’ve hesitated to share. Dig up a story — read old books, old newspapers, ask questions, until you find an interesting tale nobody else has noticed. Crunch some numbers. Brew a beer. Visit every pub in town.
We’ll issue occasional reminders, probably at the end of March and again at the end of April. You might consider sticking it in whichever calendar app you use and setting a few nudging reminders of your own.
If you’ve got other questions, drop us a line, or post in the comments below and we’ll update the post as necessary.
* But we reserve the right not to include a post if it’s, say, downright abusive.