The Beer of the Future, 1924

The Beer of the Future surrounded by atomic light.

More lager, daintier glassware, beer at the dinner table… These were some of the predictions made by  brewing scientist Herbert Lloyd Hind in a talk given to a meeting of Scottish brewers on Burns Day 1924.

We came across this paper while researching our big two-parter and thought it deserved a bit of attention in its own right.

As everyone knows, making predictions is a mug’s game, but Mr Hind, as you’ll see, did pretty well.

Detail from a Whitbread advertisement, 1937, showing beer with food.

1. Beer must get prettier

“The days are past when meals could be eaten from wooden bowls, and the days of the old pint pot are numbered. There was nothing like the pewter pot when it was necessary to hide the drink from the eye to make its consumption possible. Developing taste demands that food be served with greater delicacy, and that beer be offered in shining glass which sets off its attractive sparkle and condition to the utmost, and under conditions in which it has nothing to suffer when compared to champagne, or dark red wine.”

This might seem like a pre-echo of the so-called ‘winification of beer’ — more an aspiration than a reflection of reality — but think about how beer has been presented in the last century: glass became the norm, and even quite ordinary commodity beers have their own branded glassware and prescribed pouring methods.

Hind goes on to argue that British beer suffers in beauty contests because it lacks the substantial, stable foam of the Continental rivals. Which brings us to…

1937 advertisement for Barclay Perkins lager.
2. More lager, and a drift away from ale

In this country beer drinkers have become so wedded to the flavour of top fermentation beer that they prefer it, and in many cases express dislike for lager. The great majority, however, of those who decry lager have never tasted it as it should be, and generally say they do not like such thin stuff, ignoring the fact that such a description does not apply to good lager any more than it does to good English beer.

Hind was cautious on lager but essentially called it: tastes can change, he argued — British drinkers had already ditched “that acid beer that used to have a great sale in several districts” — and Denmark was an example of a country similar in climate to Britain where lager had ousted top-fermented beer.

In fact, he pointed out, Britain was the oddity in having not embraced lager, and that perhaps the decrease in beer consumption in Britain could be put down to the fact that brewers weren’t giving people beer they wanted to drink:

[Those] countries showing an increase [in beer consumption] were all lager-drinking countries, or countries where lager was gradually ousting top fermentation beers. If there is anything in this argument it must follow that lager is better than ale

Oof!

He certainly got this right, anyway: Britain did eventually embrace lager, and in a big way. Only now in the 21st century is there any evidence of re-balancing.

Macro shot of text and diagram: 'Yeast'.

3. Cleaner, more stable beer

Typical characteristics of British beers are their hop aroma and the flavours produced by secondary fermentation. Chilling, filtration and pasteurisation tend to remove these very much-desired flavours, so that chilled and filtered beer generally suffers in comparison with naturally conditioned beer.

This is particularly astute and sets up a debate that would dominate the following century: how do we retain the essential character of British beer while also taming it for ease of production, distribution and dispense?

Hind goes on to argue that the British beer ought to be fermented with pure yeast strains — that it was time to do away with the superstition and sentiment around English brewing yeast:

[The] sweeping condemnation some times passed on any suggestion to adapt pure yeast to English conditions is not justified. The only trials I know of were made many years ago and in connection with beers whose distinctive palate depended on a secondary fermentation. This distinctive Burton flavour I have seen produced in beers as different from normal Burton beers as bottom-fermented stout by an inoculation in the bottle of pure cultures of Bretannomyces, as its discoverer, Clausen, called the particular Torula employed. Conditions are now entirely altered. Secondary fermentation in far the greater number of breweries is a thing of the past, and the desideratum now is to prevent the development of secondary yeast. Under conditions such as these, surely it is time to reopen the investigation and endeavour to put fermentation on a sounder and more certain basis.

This point of view certainly won out in the industry but, of course, drinkers did notice when Adnams changed and Boddington’s lost its complexity.

"Traditional Country Ales" window livery.

4. Traditional English methods don’t work for session ales

I think it will be admitted on all hands that the typical English naturally matured pale ales left very little to be desired. They had a delightful appetising flavour, and poured from the bottle with beautiful appearance and condition. The cask beers of similar type were also excellent, but lower gravities have been forced upon us, and the tendency towards a lighter kind of beer seems so definite that it is hardly likely that there will be any return to the old style. Endeavours to brew these lighter beers on the old lines are not altogether a success, as is evidenced by the amount of beer on the market lacking in brilliance or condition.

This is some controversial stuff, or at least seems that way from this side of the real ale revolution of the 1970s.

It’s become a point of faith that British brewing methods are particularly well suited to producing low ABV beers, adding complexity to make up for the lack of oomph.

The answer to this contradiction — the desire for beers to be both lighter and cleaner — is, Hind argues, to adopt lager brewing methods even for beers that aren’t presented as lager.

Which is exactly what, for example, Thornbridge does, using lager yeast for its packaged products and traditional ale yeast for casks. (At least this is what we think Rob Lovatt, Thornbridge head brewer, told us in a pub about four years ago.)

Keg fonts at a central London pub.

5. Keg!

Even though our methods of manufacture were ideal, there is no possibility of the invariable appearance of the beer in the customer’s glass in condition that will satisfy a connoisseur, or even a man with ordinary standards of taste and perception. The methods of retail are hopelessly out of date. Though the brewers do all that is humanly possible, there are all too many chances of the beer being ruined in the publican’s cellar or at the bar… While bars are fitted with the usual types of pumps, and unlimited air is allowed to pass into casks, flattening and destroying the flavour of the beer, how can it be expected that beer will serve well to the end of the cask ? The possibilities which are offered in this direction by compressed CO2 collected in the brewery have hardly been explored at all in this country…

He really nailed this one.

Almost a hundred years later the same conversation is still going, keg bitter having arrived then retreated, while gas remains the key flashpoint in Britain’s beer culture wars.

It’s all about quality, everyone agrees, and cask ale at point of service doesn’t always make a good showing for itself. “Look after it better!” say the purists; “Reduce the opportunity for user error!” answer the pragmatists.

Meanwhile, most people carry on drinking lager, oblivious and uninterested.

* * *

Hind’s predictions are interesting because they’re not outlandish — robot bartenders! Powdered beer! — but careful, based on observation, and on a knowledge of things already afoot in the beer industry in the UK, and especially abroad.

It would be interesting to read similar papers from brewers active in 2018.

One thought on “The Beer of the Future, 1924”

  1. The opposition to single yeast being grounded in traditional stock ales is a completely valid point, but is probably an example of an article of faith that dies out with its believers and the next generation think that the opposite is “obvious”.

    The counterpoint to Adnams and Boddies is Fuller’s, who had a remarkable run of CBoBs in the 1980s after they went to single yeast in conicals.

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