A few weeks back, we went for a riverside walk in the East End and blogged about various pubs there. This time, we went Surrey side, starting at Tower Bridge.
While the tourists were busy snapping the bridge, we were photographing the remains of the Anchor brewery. Or rather, one of the Anchor breweries. There were (at least) two on the south side of the Thames. The arguably more famous one was further upstream, on Bankside, and was home to Barclay Perkins.
Delirium, over at “De Cervezas y otras cosas”, has set a very interesting topic for this month’s “round” (the Session for Spanish-speaking beer-bloggers). It was so thought-provoking that we thought we’d post it in English as well.
The challenge was to come up with a “virtual” tasting session aimed at people who are not beer lovers. We had to pick between five and eight beers that we would put forward, avoiding obscure microbreweries, and explain why we’d selected them.
We like to beervangelise from time to time, so it’s a question we’ve thought about a lot in the past. After much pondering, we finally came up with some definite proposals, which we put forward here. Continue reading “A virtual tasting for beer-beginners”
“Suponed que lo que queréis es dar a conocer esta bebida a gente que por lo general no es bebedora habitual de cerveza….tiene que haber un mínimo de 5 y un máximo de 8 cervezas…Mejor no escoger cervezas elaboradas tan sólo en una microcervecería, accesibles tan sólo a unos pocos”
Como nos gusta beer-vangelizar de vez en cuando, hemos hablado mucho de este tema. Después de mucha consideración, optamos por la siguiente seis cervezas. Continue reading “La Ronda #3 – Una cata de cervezas virtual”
The geniuses behind Stella Artois really are trying to convince us of the historical worth of their brew. A new advertising campaign on the telly makes lots of intriguing references to “1366”, obviously designed to suggest that this is when the beer originated.
A bit of digging around their website makes it clear that a brewery existed in Leuven in 1366… Apparently, thanks to the “courage” of some medieval monks, Stella Artois exists today. Er… If you dig around on their website, it’s quite clear that whatever happened in Leuven in 1366 has sweet Fanny Adams to do with Stella Artois.
The funny thing is that they keep making reference to the “four ingredients”. But which four? Is this the barley, hops, maize and water proudly boasted of in their billboards? If you go into their site, they have five (not four) mini-films to illustrate different “challenges” of brewing. Hops, water and barley get a mention, as does yeast (unlike in the billboards). The fifth challenge of brewing has nothing to do with making the beer, but is to do with exporting it.
Oddly, maize isn’t mentioned in these adverts. But it would be a bit tricky to square with this historical heritage angle, given it originated in Mesoamerica and therefore would have been unknown to the good burghers of Brabant in 1366.
I’m sorry, but this kind of mock historical bollocks really, really gets on my tits. Fortunately, the campaign is way too inconsistent to fool anyone.
NB – we’ve not linked to any of the Stella pages so as not to increase their presence on the interweb. You can find it for yourself if you have nothing better to do. But you really ought to have something better to do.
UPDATE 17/08/08: image added.