Categories
marketing News

More pink beer for the ladies?

Kasteel Cru beer in its little pretend champagne bottle
Kasteel Cru beer in its little pretend champagne bottle

Marketing magazine brings news this week of a new pink version of Kasteel Cru, aimed at women. They’re calling it a ‘rose’. Where does the idea that women will only drink pink beer come from…? Gulpener seem to have the same idea, too.

Kasteel Cru is a quite pleasant if unexciting lager made with champagne yeast, so already aimed squarely at people who don’t like big pints of ale.

Still, better than putting brown food colouring in wine to make blokes drink it, eh?

Categories
london

Youths speak out against honey wine

Anti-mead abuse written in marker on a vending machine at Hackney Downs station
Anti-mead abuse written in marker on a vending machine at Hackney Downs station -- click for a bigger version
Categories
Beer history london pubs

East London riverside pubs – Surrey side

A few weeks back, we went for a riverside walk in the East End and blogged about various pubs there. This time, we went Surrey side, starting at Tower Bridge.

While the tourists were busy snapping the bridge, we were photographing the remains of the Anchor brewery. Or rather, one of the Anchor breweries. There were (at least) two on the south side of the Thames. The arguably more famous one was further upstream, on Bankside, and was home to Barclay Perkins.

The Anchor Brewery at Tower Bridge
The Anchor Brewery at Tower Bridge

Categories
bottled beer La Ronda

A virtual tasting for beer-beginners

Versión en español

Delirium, over at “De Cervezas y otras cosas”, has set a very interesting topic for this month’s “round” (the Session for Spanish-speaking beer-bloggers). It was so thought-provoking that we thought we’d post it in English as well.

The challenge was to come up with a “virtual” tasting session aimed at people who are not beer lovers. We had to pick between five and eight beers that we would put forward, avoiding obscure microbreweries, and explain why we’d selected them.

We like to beervangelise from time to time, so it’s a question we’ve thought about a lot in the past. After much pondering, we finally came up with some definite proposals, which we put forward here.

Categories
Deberes de español La Ronda

La Ronda #3 – Una cata de cervezas virtual

English version.

Delirium ha organizado esta Ronda, en la que tenemos que proponer una cata de cervezas virtual.

“Suponed que lo que queréis es dar a conocer esta bebida a gente que por lo general no es bebedora habitual de cerveza….tiene que haber un mínimo de 5 y un máximo de 8 cervezas…Mejor no escoger cervezas elaboradas tan sólo en una microcervecería, accesibles tan sólo a unos pocos”

Como nos gusta beer-vangelizar de vez en cuando, hemos hablado mucho de este tema. Después de mucha consideración, optamos por la siguiente seis cervezas.