The October 1969 edition of Watney’s in-house magazine, The Red Barrel, contains a substantial feature on the British mega-brewery’s operations in Belgium. Here are some highlights.
The author was John Nixon, editor of The Red Barrel, and what took him to Brussels in the summer of 1969 was the presentation of an award for the quality of Belgian-brewed Red Barrel keg bitter. (We think we’ve got that right — the text is a bit vague.) At that ceremony M. Orban of L’Institut Mondial pour la Protection de le Haute Qualite Alimentaire spoke of ‘the progress of an ideal to which men, calling themselves European, have dedicated their best efforts for so many years’. Highly topical in 2017… Can we even say poignant without having someone tick us off?
The feature proper is entitled ‘Continental Journey’ (as above) and is a charming period travelogue with a focus on beer. Mr Nixon observes, first, that Brussels isn’t far away once airport rigmarole is out of the way: ‘[Only] about the same distance from London as is Manchester — what an incredible difference that strip of water makes!’. Then, after a few observations about the terrible driving, the high price of food and drink, and the low cost of renting flats, he gets down to business:
I finished the [first] evening at The Red Lion, one of the first English pubs in Brussels. The house is going incredibly well and as I walked through the door I was greeted by Mine Host Major John Reynolds, his charming wife Pat and a vast chorus of slightly obscene singing from a circle of British Leyland apprentices — exactly what they were doing in the city I didn’t find out as the Reynolds rushed me upstairs to another bar where we could swap news in comfort and my delicate ears would not be affronted by the lyrics of British Rugby songs.
Ah, the British abroad! (See also.) Mr and Mrs Reynolds benefited in business terms but suffered personally as a result of the absence of British-style regulated licensing in Brussels:
They open at 9.00 am and are then continuously engaged until 5 o’clock in the morning. Of course, they have a bevy of carefully selected British and Belgian barmaids to assist, who ‘live in’ above the pub, but Mr and Mrs Reynolds have to work in shifts, sometimes seeing each other only for an hour or so each day or passing on the stairs in the small hours of the morning as one gets up and the other goes to bed!
The next day Mr Nixon was escorted around the city by M. Joary, Watney’s PR man in Belgium, and (supposedly) a former boxing champion, Jean Charles, who was then in charge of sales to cafes in Brussels:
Our first stop was the Cafe Real, situated at the edge of a park and frequented by professional men — lawyers, doctors and business men who work in the area. The establishment is designed to represent a cafe in the Black Forest, Germany. It is panelled throughout in red pinewood, well decorated with chandeliers, flowers, advertisements, Red Barrels and the illuminated fluorescent advertisements which are a feature of nearly all Belgian cafes… You can buy most kinds of food at the Cafe Real… Drinks range from wine through to beer, with simple but unusual items like freshly-squeezed orange juice, which you could not obtain in most British cafes or pubs.