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Blogging and writing

Not this again: the birth of the term ‘craft beer’

As the question is in the air again, here’s our attempt to answer the question “Where did ‘craft beer’ come from?”

A decade or so ago, it seemed as if this was all anyone was talking about – what is craft beer? Is there a better phrase we could be using? Is it meaningless? An Americanism? A con trick?

We enjoyed the debate, formulated an opinion, and have stuck by it, more or less, ever since.

And in our 2014 book Brew Britannia we gave a brief account of the history of the term and how it took hold in the UK, drawing on research by Stan Hieronymus and others.

Since then, we’ve picked up a few extra instances of its use, or similar, and thought it might be helpful to everyone involved in researching and writing about beer to have a timeline at hand.

Timeline

1883 | “the great craft of brewing” – anonymous, Holmes’ Brewing Trade Gazette, 01/09/1883

1930s | “the craft of brewing” – Worthington Brewery advertising

1934 | “neither an art nor a science, but a traditional procedure” –  A. Drinker, A Book About Beer

1946 | “Maybe it can hardly be called a craft in the strict sense, but cider-making is an interesting old country work” – Norman Wymer, Country Crafts

1967 | “Craft Brothers” – Ken Shales, Brewing Better Beer

1973 | “In the last decade, brewing has turned from being a craft industry into a technology.” – R.E.G. Balfour, chairman and MD of Scottish & Newcastle, quoted in What’s Brewing, 08/1973

1975 | “This is all some way from the small craftsman brewer.” – Conal Gregory and Warren Knock, Beers of Britain, via Gary Gillman

1977 | “craft-brewers”, “craft-brewed” – Michael Jackson, The World Guide to Beer

1982 | “A craft brewery down to the last detail.” – Michael Jackson, Pocket Guide to Beer

1983 | “The recent return to the craft brewing of ‘real ale’ as championed by the consumer group CAMRA…” – Elizabeth Baker, the Times, 07/03/1983

1984 | “craft-brewing scene,” “craft brewery”, “craft brewing” – Vince Cottone, New Brewer, 09/1984

1986 | “I use the term Craft Brewery to describe a small brewery using traditional methods and ingredients” – Vince Cottone, Good Beer Guide: Brewers and Pubs of the Pacific Northwest [SOURCE]

1993 | “They’re riding on the tails of the craft beer movement” – Steve Dinehart of the Chicago Brewing Company quoted in What’s Brewing 08/1993

1994 | “craft ale” – Ed Vulliamy, Observer, 27/10/1994

1995 | “independent craft breweries” – Roger Protz, Observer, 26/02/1995

* * *

A couple of those are new additions – the 1973 Balfour quote and the 1983 one from Elizabeth Baker.

Our view is this: the phrase ‘craft beer’ is a natural development after a hundred years or so of people talking about ‘the craft of brewing’.

And it’s not really any surprise it beat designer beer and boutique beer because they’re both, frankly, a bit wanky, while ‘craft’, per some of the examples above, has a simpler, more down-to-earth, traditional quality.

Updated 4 April 2020.

Categories
Blogging and writing

Everything we wrote in January 2020

We did not have a dry January. (Not that we’re criticising those who did.) We went to quite a few new pubs and even made it as far as Stockport for a weekend away.

In terms of blogging, that produced 12 posts in total – about standard for us these days.

We started the month with notes on a crawl around the pubs of Filton on the outskirts of Bristol, from chains to council-owned oddities:

The Ratepayer’s Arms is… an odd place. If you look towards the bar, it feels much like any other social club with plenty of charming clutter, pickled eggs, rolls and drinkers clustered round the bar. Look the other way, though, and it’s all blank walls and municipal fixtures and fittings… Still, the welcome was notably warm, nobody paid us the slightest attention – just how we like it – and we enjoyed the buzz of local gossip and, inevitably, bitter criticism of the quality of Boeing aircraft these days.

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Blogging and writing

The best of our writing from 2019

We’ve turned out some stuff of which we’re quite proud this year, from Guinness history to reflections on Belgium.

We’ve been pulling together these self-celebratory round-ups for a few years now, as companion pieces to our selections of the best beer writing by other people.

They offer a chance to pat ourselves on the back, tamp down some of the self-doubt that probably afflicts anyone who ‘puts stuff out there’ and to think about which direction things might head in the year to come.

If you’ve enjoyed some of our work this year, do consider:


Fuller's Traditional Draught Beers (1970s beermat).

Feelings about Fuller’s, January 2019

“On Friday it was announced that Asahi had acquired the brewing wing of Fuller’s, subject to rubber-stamping, and we felt, frankly, gutted… With a few days to absorb and reflect we’re still feeling disappointed, despite commentary from those who argue that Asahi aren’t the worst, that it’s a vote of confidence of cask, and so on. It still feels as if someone you thought was a pal has betrayed you.”

Simon Guineau

The distributed brewery: Simon G. and Zero Degrees

“Simon Gueneau is a Parisian trained in Belgium, based in Bristol, and brewing Continental-style beer on Italian kit – how could we fail to be intrigued? We’ve long been fascinated by Zero Degrees, the brewpub chain that predates the craft beer craze of the mid-2000s, with bars that never quite click for our taste. Since moving to Bristol, though, we’ve come to really appreciate the beer, which, if you can ignore the context, is clean, classical and balanced across the board.”


Soon after opening.

Soon after opening, March 2019

“Soon after opening I came down to the public bar in the plain old pub in the plain old part of Exeter that traffic flew through, dusting everything black and shaking crumbs from the cracks, following Mum for no special reason other than that following Mum was my default course, and knowing soon that I would be sent upstairs, away from the optics and the enticing piano, away from the plastic sign advertising hot pies and pasties, away from the plastic Babycham Bambis and unbelievably, unthievably massive porcelain ashtrays.”


Ikeja, 1962

Snapshot: Guinness in Nigeria, April 2019

“We had a huge house. We lived in a big compound with about half an acre of land around it, maybe more, with a houseboy, a cook and a nanny, who lived in shacks in the back garden. They thought they were nice quarters but even as a small child I thought they were shacks. We were very well looked after… We had mosquito nets, but we also had air conditioning. We only dropped the mosquito nets if the air con broke and the windows had to be opened. Every night before we went to bed the houseboy would come in and spray God knows what, DDT probably, and kill everything that was in the bedroom.”


Illustration: a round of drinks.

The unwritten rules of buying rounds, June 2019

“There are few things as odd as reading an observed description of your own culture’s unconscious habits, such as the buying of rounds of drinks. When we arrived in Glasgow last weekend we browsed the guidebooks supplied in our flat and stopped short when we found a note, aimed at visitors to Scotland, on how to buy rounds…”


Glasgow.

Glimpses of Glasgow, June 2019

“We went to the Babbity Bowster because it’s in the Good Beer Guide and our friend recommended it and someone on Twitter told us to go. We loved it, though plain it was, with its Jarl, tourist-baiting fiddle music and eyepatch-wearing cowboys… The Black Friar is in the Good Beer Guide. We didn’t love it, plain as it was, with its long silences and so-so cask ale… The Pot Still, late at night, had a buzz and humidity we enjoyed, and a certain everyday ceremony around the serving of whisky. But everybody seemed to be Swedish or Spanish or, ugh, English, which is fine, of course, but, well…”


The Drapers Arms.

Two years, two hundred pubs, July 2019

“We’ve now been in Bristol for two years and have logged every single official Pub Visit since arriving…. We have logged 516 pub visits in total. Almost 30% of these were to our local, The Drapers Arms. We have visited 216 different pubs. Our pace of visiting new pubs has slowed: we went to our first 100 in six months; our second 100 took a year; and we’ve only added 16 in the last six months.”


Leeds town hall

In their own words: the development of the Leeds beer scene, August 2019

“Leeds is still Leeds – there’s still a pub for all tastes within walking distance and the majority of the classic places are still there, doing well. There’s even more choice and it’s hard to not encounter ‘craft’ in most places now, like in any major city. At the risk of sounding like an old man, it’s getting increasingly expensive to drink in the city centre, but the scene itself is thriving – beer is mainstream, there’s no need to guide people anymore.”


Ceci n’est pas un travelogue.

Ceci n’est pas un travelogue, September 2019

“There is a man with a piece of pencil lead under his fingernail drawing nudes in a notebook while drinking a milky coffee. Two bar staff are dancing and miming along to ‘Dolce Vita’ by Ryan Paris as they wash glasses. A man with a shopping trolley, dressed head to toe in custom embroidered denim, lumbers in and raises a hand at which, without hesitation, he is brought a small glass of water; he downs it, waves, and leaves. On the terrace, two skinny boys in artfully tatty clothes eat a kilo of pistachios and sip at glasses of Pils. A group of Englishmen in real ale T-shirts arrive: ‘Triples all round is it, lads? Aye, four triples, pal.’”


The Meaning of Pub

Running the numbers, October 2019

“One of the most frequently asked questions about #EveryPubInBristol is how we define a pub. This is hard to answer beyond ‘We know one when we see one’. But we thought we might try to be a bit more scientific and come up with a scoring system.”


Swan With Two Necks interior.

The Swan with Two Necks and the gentrification problem, November 2019

“‘I’ve been called a cultural terrorist,’ said Jamie Ashley, the new landlord of The Swan With Two Necks, seeming offended, amused and confused in equal measure. In the past few months, he’s found himself at the centre of one of Bristol’s many small dramas of gentrification, as either a pioneer or an intruder depending on your point of view.”


Those are, for us, the real highlights, but with about 150 posts in total this year there’s plenty more to explore – do have a nose around using categories and tags. And if there’s a piece you liked we haven’t included above, feel free to mention it in the comments. We absolutely will not object to a bit of flattery.

Categories
Blogging and writing

Our favourite beer writing of 2019

Every year for the past few years, we’ve dug through our weekly news, nuggets and longreads posts to identify what we reckon is the best of the year.

We do this not only as a reminder that there’s lots of great stuff being produced by talented writers but also because writing online is transitory – you sweat over something, it has its moment of attention, then sinks away into the bottomless depths of the Eternal Feed.

The pieces we’ve chosen below excited or interested us when they were published an, rereading them this weekend, retained their power.

They tell us things we didn’t already know, challenge our thinking, find new angles on old stories, and do it with beautiful turns of phrase and delightful images.

Give these writers a follow on social media, if you haven’t already, and do what you can to support their efforts (Patreon, Ko-Fi, buy their books or zines, pay them to write for you) if you want more of this in 2020 and beyond.


David Brassfield outside Brupond.
SOURCE: Will Hawkes.

The Quiet American

By Will Hawkes, @Will_Hawkes, January 2019

The story of the rise and fall of Brüpond, a London brewery set up by an American with high hopes, offers a valuable perspective on failure,  a topic often overlooked in the excitement around the beer boom:

I only met David Brassfield once, at The Kernel on a warm day at the end of July 2012. He was standing patiently in front of a fermenting vessel, a notepad clutched to his chest, waiting to speak to Evin O’Riordain. I noted how smartly turned-out he was: he was wearing modish thick-rimmed spectacle, as I recall, and there was a biro tucked into the breast pocket of his white shirt… For a moment I imagined him as an American journalist, here to find out more about London’s brewing renaissance. A quick chat dispelled that notion. He was setting up a brewery in London, he told me in easy-going Midwestern style, and gave me his card: Brüpond Brewery, it read in thick black type, “for explorers”… 13 months later, Brüpond was up for sale.


The Cantillon Brewery in Brussels.

The Male Gueuze – Cantillon, Cabaret, and Context

By Lily Waite, @LilyWaite_, December 2018

There’s been some squirming over the attitudes of the cult Belgian brewery for a few years now but if anything, its management seemed to be doubling down:

In 2018… the Zwanze Day events that Cantillon co-hosted at Moeder Lambic—one of Brussels’ most popular beer bars—overshadowed the beer itself… After an introduction by Cantillon owner Jean Van Roy, Colette Collerette, a burlesque dancer who performs with Brussels’ Cabaret Mademoiselle, began to disrobe in front of the bar. The show culminated when Collerette—wearing just nipple pasties and a thong—shook two bottles of beer and sprayed the foam over her nearly-naked body.

What’s going on, and how does it fit into the wider conversation around attitudes to women in beer?

Categories
Blogging and writing

Everything we wrote about beer and pubs in November 2019

We managed a respectable fourteen posts in November, with an emphasis on pubs, community and gentrification, but with the odd tasting note and bit of history, too.

The first proper post of the month wasn’t about beer and was a solo flight for Ray on the subject of pies, and specifically whether they need to have a pastry base:

You are here for deprogramming. Everything you thought you knew about pies is wrong. Listen to me – listen carefully: even if it has no pastry base, it is still a pie. You might have a preference for a pie with a pastry base. That might be how your Mum made pies, or how the speciality pie of your hometown is made. But none of that means ‘stew with a lid’ is anything other than a legitimate pie.

This generated some attention from outside our friendly bubble – turns out pie people are passionate and partisan as beer geeks.


For our own satisfaction, we (mostly Jess) set out to discover exactly when British brewers started putting the ABV on beer packaging and at point of sale:

[We were] able to establish that a change in the law was proposed in 1987 by the Ministry for Agriculture, Fisheries and Food (MAFF) in response to an EEC (European Economic Community) directive… And that was our first surprise – we had assumed it happened as a result of either consumer or CAMRA pressure, or as a result of one of the many government enquiries going on at the time. But it looks like it was actually just an all-but automatic implementation in the UK of European wide legislation.


Cinema Open

The first of our pieces on pubs and gentrification was a reflection on the relaunch of The Fellowship at Bellingham, south east London, which we last visited in 2016 when it was semi-derelict:

We visited shortly after opening on a Sunday when it was fairly quiet but with a good number of reservations for lunch later in the afternoon. They had had a busy night before, too, as suggested by the dry pumps and confirmed by the staff behind the bar: “Well, we did have Don Letts here last night.”… We were really impressed with the transformation, or rather the comparative lack of it. While it definitely clean and contemporary the original wooden panelling was visible throughout, barely even retouched or varnished in some places.