I’m sure it doesn’t need plugging from us, but in case you’d (a) somehow missed it and (b) are in London in the next few days, there’s a rather exciting German beer festival going on at Zeitgeist in Vauxhall, with loads of cool obscure Franconian beers.
Stonch has the details.
Our review of Zeitgeist from February can be found here. We still love the place.
We’re having a little break. See you on Sunday for more baltic porter action!
This new advertising campaign for Stella Artois is designed to emphasise the quality of the product. It implies that Stella contains only the four traditional ingredients of beer:
That’s right — hops, malted barley, maize and water.
Maize!? Rather than trying to hide the fact they they use corn as an adjunct to make the beer cheaper, they’re boasting about it, counting on the fact that most people won’t know any better. Hardly honest, but bloody clever.
And they’ve avoided mentioning all that yucky yeast, too, in case the thought of it puts anyone off.
Marketing magazine has a good piece this week on the fortunes of the Wetherspoons pub chain. Their sales have dropped 13 per cent to £28.5m in the six months to the end of January, apparently.
They’re blaming the smoking ban and rising energy costs — some of those barn-like pubs are costly to heat, it seems. The article also suggests that the smoking ban has hit them because poorer people smoke more, and are more likely to drink at Wetherspoons because it’s cheap.
Marketing mag then goes on to ask to brand experts to advise on how the chain can turn around its fortunes. Mike Taylor of Monkey Communications hits the nail on the head:
Wetherspoon is now a vernacular for a certain type of pub. Definitely not a bad pub, but maybe not one for “people like me”.
Dave Clements of McCann Erickson is a bit less astute in his comments:
[Wetherspoons] championing of real ale may warrant an award, but it has hardly increased footfall. It may have attracted a mid-market audience, but it is exactly those people who can’t imagine enjoying a pint without a cigarette.
Eh!? That’s certainly not true in our experience. In fact, like your wine snobs, real ale types tend to be rightly sniffy about anything that interferes with their appreciation of the flavour of the beer.
Maybe we’re being hopeful, but surely the downturn in Wetherspoons fortunes has something to do with another story in the same issue of the magazine — Tesco Finest (the supermarket’s “premium brand”) has just become the UK’s biggest grocery brand with sales of 1.2bn. People — even people without wads of cash — are getting a little but fussier these days.
This month’s “What’s Brewing” contains the CAMRA financial statements, showing an operating loss of £71K compared to an operating profit of £44K last year. Net current liabilities are also up considerably.
Slightly concerned about the financial position of the organisation, I eventually found some commentary in “Beer”, the other paper that comes out with What’s Brewing. Apparently, the loss is due to not meeting income targets from the Great British Beer Festival. The commentary from the chair, Paula Waters, says that:
…we had to experiment with the amount of beer we bought in in order to judge how much we will require in future…we now know what we need to do to make the event work in 2008 with lower costs and the right amount of beer”
Interesting. I suppose it’s all well and good us members making demands about what the GBBF should contain, but we do need to remember that this is one of the premier sources of income for CAMRA. It’s oviously a fine balance to get enough beers to appeal to the hardened tickers yet not have too much left over at the end.
Personally, I wouldn’t mind a smaller selection, particularly if it was kept better. Let’s face it, even if you sat there from opening day to closing day and had a liver of iron, you’d never get through it all. Other members may disagree.