We know blogs are ephemeral and that you’re just supposed to let a post disappear once it’s had its moment but we’ve got lots in the archive that we reckon newer readers might have missed. So, while we’re away on holiday, we thought we’d resurface a few bits on Guinness.
First, a big one, and not a blog post: for All About Beer back in June 2016 we pondered on how Guinness has managed to lose its edge, from being the go-to choice for discerning drinkers to the subject of scorn. After a lot of picking and digging, we reckon we managed to work it out:
Beers that are around for a long time often come to be perceived as Not What They Used to Be (see also Pilsner Urquell, for example). Sometimes that is down to jaded palates, or is the result of a counter-cultural bias against big brands and big business. Both of those might apply to Guinness but there is also objective evidence of a drop in quality, or at least of essential changes to the product…. Guinness has tended to be secretive about process, recipes and ingredients but we do know, for example, that the temperature of draught Guinness dropped significantly from about 1988 onward, falling from a typical 12 degrees Celsius to a target of 7 degrees. This is one thing that caused those drinkers of traditional cask-conditioned ale who had regarded draught Guinness as the one tolerable keg beer to turn against it.
“In 1946 when old-stagers with us now were breaking in their 32″ bottom demob suits our metal cask department was formed and managed by E.J. Griffiths. His assistant was Jack Moore now regional manager in Leeds. Even in 1946 the houses which specialised in draught Guinness such as Mooneys and Wards were being supplied from Park Royal ‘in the wood’. Don’t forget, we still had a cooperage and there was no tanker delivery.”
[In] October 1962, the newly-formed Snack Demonstration Team hit the road in [a] fabulous Mystery-Machine-alike [van]… Four days a week for the latter part of that year, lecturer Jo Shellard (an actor turned caterer) and his assistant Clint Antell toured the North West of England (where pub food was particularly wanting, we assume) speaking to groups of publicans ‘and their wives’.
Lyon was born in London in 1889 and worked with early automobiles as a youth. In the 1920s he was a pioneer of coach trips to the Continent, driving tourists around in a 10-seater Ford Model T charabanc. After World War II he entered the hotel business, starting with The White Cliffs in Dover. Something of an Americophile, his dealings with Americans during and after the war gave him the idea that Britain was deficient in hotels designed specifically for motorists and so, in 1952, approaching pensionable age, he set off to tour the US visiting more than 2,000 motels on an epic road-trip. He picked the brains of American moteliers and came back ready to implement his own take in the British market.
Each room in The Royal Oak motel had its own private garage and en suite bathroom. The larger suites had their own sitting rooms. For between 21s and 27s 6d per person (about £30 in today’s money) you got a Continental breakfast, a radio, a tea-making machine, telephone, a water dispenser, and your car washed and valeted.
‘The Other Fellow’s Job No. 10: The Maltster’ by Richard Hilton, House of Whitbread, Spring 1955, with photographs by P.M. Goodchild.
“In these modern times, when machinery has largely replaced the hands of the craftsman, one might think that the ingredients of beer are largely subjected to numerous mechanical processes in the course of their evolution. And many of them are — but the malting process is one that has stood the test of time, and remains the secret of the craftsman who transforms the corns of barley into that most valuable ingredient of all — malt.”
“When a new load of barley arrives at the maltings, the first men to handle it are the granary hands. It is their job to dry the barley to about 12 per cent of moisture so that it can be kept in bulk without deterioriation; next, they clean and ‘screen’ it to extract the small or broken grains… Typical of the granary hand at the Whitbread maltings in East Dereham in Norfolk is Chris McCabe. An Irishman, 64-year-old McCabe started with Whitbread’s eleven years ago, and takes great pride in his work…. Before he came to East Dereham he worked in large maltings in Ireland.”
The choice of name in this new House, built by the Bristol Brewery Georges & Co. Ltd., is of interest as it was chosen in an attempt to establish some sort of cultural connexion in an otherwise rather featureless housing estate.
Many of the roads in the neighbourhood bear the names of great English writers and it is intended that “The Blue Boy” should be a central pivot of this motive. Above the door to the large bar is a pleasing and colourful wall plaque. Elliptical in shape it is in fact a hand-painted reproduction on glazed frost-proof tiles of Gainsborough’s painting of the Master Buttall better as “The Blue Boy”. It is framed in painted hardboard that accentuates it and effectively separates it from the surrounding brickwork.
The photo above is from 1957 and the young man at the drawing board is Reg Norkett, who we managed to track down.
We found the photo in the autumn 1957 edition of the Hopleaf Gazetteas shared by Raymond Simonds on his website — a wonderful trove of archive material from his family’s brewery. It accompanies a brief profile of the Architects’ Department which mentions Reg Norkett’s name in passing.
Without any great expectations we Googled him and found his address on the website of a professional organisation for architects; we wrote him a letter and have since exchanged a few emails. What follows is a lightly edited version of his responses to our questions with a little commentary from us here and there.
First, we asked Mr Norkett for some general background – where was he from, and how did he end up at Simonds?
I was born in Reading in 1936, educated at Redlands Primary School – then Junior school – which was the local school. I then went to Reading Blue Coat School at Sonning near Reading as a boarder from 1948 to 1953.
During my time at school I realised I was interested in a career in the building/construction industry as, e.g. a surveyor or architect. I managed to obtain the required number of O levels to commence professional training and was initially employed in the Borough Architects Deparment at Reading Borough Council, as Junior Assistant in the Clerk of Works Section. I commenced training in part-time study for a National Certificate in Building at the local Technical College.
However I was keen to be involved in the Design and preparation of drawings and so on, which I discussed with the Borough Architect. He approached the Chief Architect at H&G Simonds, Mr Reginald Southall, who is shown in one of the photographs in the Hop Leaf Gazette which you forwarded.
I was offered a junior position in the Architects Department, joining the company in 1954, and commencing study part-time at the Oxford School of Architecture.