The monthly newspaper What’s Brewing has been the semi-public face of the Campaign for Real Ale since the early 1970s; but the Branch Bulletin, intended to be private, tells the same story without any PR gloss.
We were lucky enough to come into possession of a near-complete set of these newsletters, sent from CAMRA HQ to local branches, thanks to Sue Hart, a veteran of The Ring and a long-time CAMRA activist.
We’ve spent the past couple of weeks digging and digesting which gave us the urge to go back to our 2014 book, Brew Britannia, and 2017’s 20th Century Pub and fill in some gaps with new information.
In 20th Century pub, we wrote about the birth of the pub preservation movement as the rhetoric of Christopher Hutt’s 1973 book The Death of the English Pub turned into practical action.
We focused on the Pub Preservation Group and the work of Jenny Greenhalgh, Peter Lerner and crew, from the late 1970s onward, but here’s evidence that the work began in earnest a little earlier.
The earliest of the branch newsletters we have, from May 1975, includes a paper by Mike Dempsey of the East London Branch, a lawyer by profession, setting out what looks like the basis of much of the pub preservation activity that followed.
The paper establishes how the listing system works, how it might apply to pubs and how CAMRA members might go about using the system to prevent brewers (and especially the Big Six) from demolishing or altering pub buildings.
Here’s his concluding argument:
The fact that you may have succeeded in having a building included on the statutory list does not mean that your battles are over. The first thing that the owner of the pub will do when he learns of the Secretary of State’s decision is to apply to the local authority for Listed Building Consent to carry out the works which he intended to carry out in the first place. This means that you have got to put in hand the suggestions made in paragraph 4 above, and make sure that representations are submitted to the local Council at the appropriate time. Do not, therefore, be lulled into complacency as a result of your initial successes. You will only have succeeded when the pub reopens for business, unspoiled and preferably serving real beer, but there are, of course, many pubs which are worthy of preservation even if their beer is not. In these cases, the beer will have to be the subject of your next campaign.
Part of the reason for keeping up a blog and presence on social media is that the ongoing conversation draws new information out of the woodwork, such as the late Nigel Graves’ note on the 1979 Great British Beer Festival.
Nigel Graves was born in 1955 and died in 2004, at the age of 49. In 2014, his friend, Tim Sedgwick-Jell, edited an anthology of his writing as something by which friends and family might remember him.
As it happens, Tim reads our blog (or, at least, subscribes to the newsletter) and recently got in touch to ask if we’d like a copy of Far Be It From Me to be Hyperbolic because pubs, beer and beer festivals were frequent topics for Nigel’s writing. (If he’d lived a little longer, might he have started a beer blog?)
The bulk of his notes on beer and pubs are in one chapter – snippets, diary entries, letters and so on.
There’s a fiery letter to Wetherspoon corporate HQ, for example, sent in July 2000 after he was told he couldn’t bring his children into the Temeraire in Saffron Walden:
I believe your company was originally established to provide a type of pub modelled on that in George Orwell’s essay ‘The Moon Under Water’ and I know that several of your early pubs were given this name… Perhaps you would like to consider the following passage from this essay:
“The great surprise of the Moon Under Water is its garden… Up at one end of the garden there are swings a chute for the children…”
For balance, in another piece he acknowledges that the general relaxation of the rules on kids in pubs then underway was great when you were with the kids, but less so when you wanted a session with “the lads”.
The extract that really grabbed our attention, though, was a diary entry written when Nigel was around 24 years old, giving an account of the 1979 CAMRA Great British Festival:
I actually went to the CAMRA organised Great London Beer Festival a few weeks ago. The usual unfriendly interior of the Alexandra Palace was as unalluring as ever, but had the added drawback of being cram-packed full of drunken wallies behaving as if they’d never tasted beer before in their lives, and demonstrating just about every [unattractive] male characteristic imaginable. Because of the tube-train conditions, it was impossible to sample any interesting new brews, or real cider, so I spent the evening drinking Ansells (wow, thrill!), avoiding steaming pools of puke an dodging spotty adolescents reeling around in search of the Gents. Great – I might as well have spent an evening in The Carpenters, or almost any other pub for that matter.
We like this because, as with the original CAMRA national festival in 1975, the official PR (necessary to gain a licence, of course) had it that the festival would consist of well-behaved connoisseurs gathering to sample beers in moderation. Pools of puke was not part of the image.
How many more valuable first-hand, contemporary accounts of key moments in British beer history are locked away in diaries, letters and company newsletters?
Or, worse, how many such accounts were taken to the tip or burned a week after the funeral?
One of the perks of having been blogging for as long as we have is that people find us via Google and send us interesting things without us having to make the slightest effort.
At the beginning of February, Sally Mays emailed us asking for help tracking down information about a pub she remembered visiting years ago, the Surrey, just of the Strand in London:
I went there a number of times with my boyfriend when I was a very young woman, around 1970. We were planning to travel to Australia as Ten Pound Poms and Australia House (where we were interviewed) was just around the corner from the Surrey – well, actually on the other side of the Strand, on a corner opposite Surrey Street.
I’m not sure quite how we became aware of the pub but it was mainly frequented by Aussies and New Zealanders and served mostly (perhaps only) Foster’s beer (or lager, I should say). I think it was the only period of my life where I imbibed the amber nectar.
It didn’t look much like a pub – it was housed in one of the buildings on the right hand side of Surrey Street, as you walk down it towards the Embankment. Its décor was very basic – plain, I seem to remember, with lots of beer spilled onto the floor, and a raucous ambience.
Those were days when it was still possible for [incoming] travellers to park their Combi vans down by the Thames for the purposes of selling [them on to outgoers].
[The pub] was a very male-dominated place – the sort that wore shorts and flip flops no matter what the weather!
Sally also pointed us to one of the few sources she’d been able to find – a 1966 diary by a young Australian traveller in London shared on a blog – but we think it’s now been hidden from public view.
The good news is that the first book we reached out for, Green and White’s 1968 Guide to London Pubs, had a detailed entry on the Surrey that confirmed Sally’s memories:
The Surrey, just off the Strand, is the first visiting-place of the newly arrived Australian; though they don’t actually serve schooners of beer, you can get two home-brewed varieties: Swan’s Lager on draught and Foster’s in the bottle. The present house dates back to the turn of the century and had, until a recent fire, a fine collection of Australiana; this was reduced to a couple of boomerangs and photographs of visiting cricketers. It is the sort of place in which the lone Pommie, towards closing time, feels rather uncomfortable; there is a lot of back-slapping and singing and rather too much noise. Otherwise, it is a perfectly normal pub, serving lunch and snacks all day. The upstairs bar is a trifle small, particularly when it gets crowded at lunch-time, but there is plenty of room downstairs, and even a dartboard. A visiting Canadian professor once refused to buy his publisher a box of matches here, but the staff obligingly accepted a 2d cheque, which must prove something. Being handy for Australia House, the prospective migrant, harried by bad weather, housing and taxes, might well take a drink in the Surrey to see how the natives disport themselves.
Since January, we’ve also managed to find our copy of The New London Spy, edited by Hunter Davies and published in 1966. Its section on ‘Australian London’ mentions the Surrey repeatedly as something of a centre of Australian life in London:
Here, on a Friday night, elbow to elbow, surrounded by boomerangs and familiar accents, London’s Australians sip their Fosters (Melbourne) and Swan (Perth)… and complain about jobs (‘lousy bloody seven quid a week’), food (‘I haven’t had a decent steak since I got here’ and the weather (‘How can you ever get a tan in this place?’).
The pace of drinking is, by British standards, express-like, but even so it is unlikely you will see that well-known Australian sight, rare in Britain, the-face-on-the-bar-room-floor. (You can, by the way, pick out the old Australian from the newly-arrived. The seasoned man drinks iced English beer instead of iced Australian.)
This book, though, also lists other notable Australian pubs: the Zambesi Club and the Ifield, both in Earls Court, then known as ‘Kangaroo Valley’ because of its supposed population of 50,000 rowdy Aussies.
Bill Robertson, 28-year- old farmer, strolling along Earls Court Road on his second night in London [said] ‘We went to Wimbledon last night to see how the other half live. Walked into a pub and every head turned round. We were strangers, foreigners. And what’s more they didn’t drink as quickly as Australians.’ In Earls Court you can walk into a pub and be the only Englishman there. Colleague John McLeod, who writes the London Life drinks column, doesn’t like Australians in pubs. He thinks they are rowdy and boorish and drink too much. I have a friend who says you can always tell an Australian in a pub because when he has finished drinking he falls flat on his face… One girl living in Earls Court says ‘The only Australians I have met have only been interested in two things: rugger and beer.’
The 1972 film The Adventures of Barry McKenzie includes a scene set in an Australian pub in London, with Barry disgusted by English beer and demanding ‘a decent chilled Foster’s’. It might be satire but it probably captures to some degree how these pubs really felt. (For now, you can see it here, at 14:46.)
It feels as if there’s a lot more to be explored here. If you’re an Australian who lived in London in the 1960s-70s with memories of pubs and of hunting ‘iced beer’, do drop us a line.
In 1977-78, grappling with falling sales and quality problems, Guinness commissioned yet another marketing strategy in the hope of turning things around. One idea was to appeal to young women.
We’ve just finished scanning and cataloguing the collection of Guinness material we wrote about a few times last year. These marketing strategy documents (there are several) are full of fascinating details, not least in the annotations in pencil by (we assumed from context) Alan Coxon, the head brewer at Park Royal to whom these documents belonged.
Here’s what the 1977-78 document says under ‘Strategy & Objectives – Women’:
i) To recruit to more regular drinking the younger female drinker who identifies with the assurance, maturity and independence associated with Guinness for women.
ii) To reduce defection from Guinness by reinforcing the loyalty of existing frequent and less frequent users.
The second group were likely to be ‘older and poorer’, the kind of people who’d traditionally drunk Guinness, but the other group were a new target:
[Younger], socially active and better off. Guinness may already be a part of their drinking repertoire, though remote. These are likely to be C1 C2 women aged 25 to 44.
Here, though, Alan Coxon had some thoughts of his own, neatly marked in the margin:
I just do not believe in the possibility of this. It is not a young woman’s drink, surely. If we get it right it will have the wrong image for young women & surely we cannot expect them to like it!!
The proposed creative approach for appealing to young women was interesting, too, based on ‘the correct blending of four key elements’:
i) The user-image of a self-assured woman who is independent, sociable and healthy; equally at ease in both a man’s and woman’s world.
ii) The product as a unique, attractive, long drink, natural and enjoyable.
iii) The mood as one of relaxed and sociable enjoyment.
iv) The quality and style of the advertising as attractive, credible and contemporary (rather than fashionable or trendy).
The brand position reached as a result of this creative approach should be:
“Guinness is the drink for the self-assured woman.”
Finally, there were suggestions on how to reach women. With television reserved for male-orientated adverts, the idea was to place ads targeting women in magazines – ‘their personal medium’.
How did all this go? Fortunately, we have some handy follow-up information, from the next year’s marketing plan, covering 1978-79. It suggests that double-page spreads did run in women’s magazines (we’d love to track some of these down) and that they were felt to be successful enough to continue with.
An amusing punchline, though, is a restatement of the marketing objective:
The primary task of the advertising is to change attitudes about the kind of woman who drinks Guinness: to oversimplify, ‘Guinness is a nice, interesting drink which is drunk by nice, interesting women.’
UPDATE 08/03/2019: Jon Urch, who works for Guinness, sent us a copy of one of the ads, which we’ve now added as the main image above.
You can’t have cops without robbers, or Batman without the Joker, and so the story of the revitalisation of British beer needs its bad guys too. Enter Watney’s.
Watney’s (or Watney Mann, or Watney Combe Reid) was the Evil Corporation which sought to crush plucky small brewers and impose its own terrible beer on the drinking public. It acquired and closed beloved local breweries, and it closed pubs, or ruined them with clumsy makeovers.
Its Red Barrel was particularly vile – a symbol of all that was wrong with industrial brewing and national brands pushed through cynical marketing campaigns.
This, at least, was the accepted narrative for a long time, formed by the propaganda of the Campaign for Real Ale in its early years, and set hard through years of repetition.
But does it stand up to scrutiny? What if, contrary to everything we’ve heard, Red Barrel was actually kind of OK?
Arup is an architecture firm founded in 1946 by Ove Arup, born in Newcastle upon Tyne in the UK to Danish parents in 1895, and educated in Denmark. Though he died in 1988 the company lives on, its name a byword for modernism.
In 1970, Arup was commissioned by Carlsberg Brewery Ltd to design a new plant in Northampton in the English Midlands, just as the lager boom was beginning to bite. The cost of the project was £15 million; Carlsberg supplied the brewery equipment and defined the necessities of the space according to production need; and Arup commissioned Danish architect Knud Munk to produce a design that would “express the best in modern Danish architecture”.
As well as lots of detail in the text the magazine also includes process charts…
…and lots of dramatic black-and-white photography of the brewery building at various stages of construction, set in the flat landscape against dramatic skies…
…which are either awe-inspiring or grim depending on your point of view.
It’s fascinating to think of this hulk appearing, with attendant talk of efficiency and automation, at just the exact moment the Campaign for Real Ale was taking off. This is about as far from all that imagery of wooden casks, old inns and pewter tankards as you can get.
And the emphasis throughout on the Danishness of the project – Danish brewers, Danish architect, officially opened by the Queen of Denmark – while canny in terms of underlining the authenticity of the product was also at odds with the growing sense that Local was somehow a sacred virtue.
We’ve been researching this building and Carlsberg’s arrival in the UK on and off for years and this showed up in one of our periodic check-ins. There are times we worry about the state of corporate archives and others when we feel like we’re living in the best possible age, with digitising getting cheaper and companies realising the value of their own history.
In 1977 Guinness commissioned consultant Alan Hedges to look into why sales of the bottled version of the stout were dropping off. His research revealed changes in the beer, and changes in society.
Hedges is, it turns out, something of a legend in the world of market research having written an important book called Tested to Destruction, published in 1974.
We guess from the odd contextual clue that he got the Guinness gig because he had worked for S.H. Benson, an advertising firm that held the Guinness account in the 1960s.
He may well still be around — he was active in the industry in the past decade or two — so maybe he’ll pop up to tell us more if he ever stumbles across this post. (That’s one reason we like to put things like this out into the world.)
This particular item is yet another document from the collection of Guinness paperwork we’re currently sorting through on behalf of its owner. We’re not going to share the whole thing, just highlight some of the most interesting parts.
The Berni Inn chain is fascinating for various reasons, not least because it originated here in Bristol.
This is something that only really dawned on us recently as, taking an interest in the history of Bristol pubs as we do, we kept coming across references to Berni Inns in old guidebooks and local histories:
HOLE IN THE WALL
Free House *** F Queen Square A Berni Inn, but don’t be putt off. Just make for the back bar, The Tavern Public. Here find beautifully served Wadworth 6X (yes, in a Berni) and Worthington E in peak condition — both on handpumps. Sandwiches at reasonable prices also available. Quite small friendly bar with comfortable seats, thick carpet and jovial old locals.
Insofar as we were much aware of Berni Inns at all, this kind of thing was not what we had imagined. For decades they were the punchline to jokes about the tackiness of aspirational lifestyles in post-war Britain, famous for bringing prawn cocktail and black forest gateau to the masses. For example, here’s a song from Victoria Wood’s 2011 musical That Day We Sangwhich hits all the familiar references:
To save you a click, though, here’s a precis, based on Mr Byrne’s piece, the obituaries of Aldo and Frank Berni in the Guardian for 17/10/1997 and 01/08/2000 respectively, and various other sources.
Frank Berni was born in Bardi near Parma in Italy in 1903. He was brought up primarily by his mother because his father was abroad in South Wales running temperance bars. When he came of age, Frank joined his father in the family business in the UK. He was soon joined by his brothers, Aldo, born 1909, and Carlo.
In 1929, Aldo and Frank used a £300 inheritance from their mother to buy a cafe in High Street, Exeter, which was successful enough to fund expansion into Plymouth and Bristol.
During World War II Frank and Carlo were interned as ‘enemy aliens’ while Aldo, who had a British passport, was at first called up, and then assigned to Home Front work because of his poor health.
After World War II Frank and Aldo acquired Hort’s, an upmarket cocktail bar and restaurant in Bristol. Tom Jaine suggests in his obituary of Frank Berni that they might have got the money to fund this bold move from reparation payments for Blitz damage to their pre-war properties which just happened to be in the most heavily bombed cities in the West Country.
Like motel entrepreneur Graham Lyon the Bernis sensed that there were interesting things going on in America that British people, exhausted and bored by wartime austerity, might be ready to welcome.
Frank Berni visited the US in the early 1950s and came away inspired by American steak bars which made money by carefully controlling margins while maintaining the appearance of generosity and good value. He was also impressed by the consistency of chain restaurants which were capable of serving identical steak meals in identical surroundings anywhere in the US.
When meat rationing ended in Britain in 1954, they pounced, taking on The Rummer, a historic pub in central Bristol.
In a short essay for The 60s in Bristol (ed. James Belsey, 1989) Mary Ackland offers some details we’ve not come across elsewhere:
The Rummer is a rabbit warren of a place with cellar bars and rooms large and small as well as a history as an inn which dates back to the 13th century. They called in a clever designer, Alex Waugh, who created several restaurants and bars under one roof and cultivated an olde worlde, lived-in, almost shabby look. No-one need feel out of place in this atmosphere! Alex Waugh made a famous remark to the Bernis when he arrived. “If you’ve got cobwebs, keep ’em. If you haven’t, I’ll make you some.” Now that was very clever for 1955.
“The Rummer was the protoype”, she writes; “The Revolution quickly followed.” There were nine Berni Inns in Bristol by 1964, clustered around the city centre.
The Berni Inn model seemed to answer a need for accessible luxury. On the one hand, steak and wine felt sophisticated and posh British people brought up on fish’n’chips and brown ale. On the other hand, everything about The Rummer was designed to make eating out unintimidating.
For starters, the fact that they hermit-crabbed their way into pubs, retained a pub-like character, and called themselves Inns, gave people something to latch on to. (See also: gastropubs.)
Then there was what Martin Wainwright called “the crucial role played by chips as a bridge between traditional fare and the glamorous… world of sirloin and black forest gateau”. (Even if they did call them ‘chipped potatoes’ on the menu.)
Finally, there was the simplicity of the offer as summarised by Mary Ackland:
The brothers planned down to the last detail. They were determined that every last worry about eating out would be removed… The fixed-price, limited item menu ensured that customers knew exactly how much they would be paying. The wine list was cut to just 16 names, eight red, six white and two rosé.
The limited menu wasn’t only easy for customers, it also meant that the kitchens could be run with minimal equipment by interchangeable staff using a meticulous manual.
The chain went nationwide until there were 147 branches all over the country, all following the same formula. Frank and Aldo sold up to Grand Metropolitan in 1970. The chain continued to operate until the 1990s when Whitbread bought 115 Berni Inns and, deciding that the brand was effectively dead, turned half of them into Beefeaters.
Knowing a bit about the Bernification of Bristol helps makes sense of the 21st century pub scene in the city. Many of those famous, historic, potentially brilliant pubs are apparently still recovering from their long stretches as part of a food-focused chain. We don’t think we’ve ever heard anyone recommend The Rummer or The Hole in the Wall, and the Llandoger Trow, though it has its charms, is essentially the bar and breakfast lounge for a Premier Inn.
It goes without saying that we’d like to hear your memories of Berni Inns but especially the extent to which you recall them feeling like pubs, or otherwise.
Reading the descriptions of plush furniture, wooden tables, and chips with everything, we can’t help but wonder if most pubs aren’t Bernified in 2018.
Main image, top: a detail from an advertisement for Berni Inns in Bristol on the back of the programme for the Bristol 600 Exhibition published in 1973.
In 1974 the first edition of the CAMRA Good Beer Guide was published. We spoke to those who were involved in its genesis to find out how it came to be. Here is the story in the words of those who were there, a version of which first appeared in the summer 2017 edition of BEER magazine.
John Hanscomb Early CAMRA member, and first editor of the Good Beer Guide We all knew we liked proper beer but the problem was, we didn’t know where to drink – we didn’t know where the pubs were. There was Frank Baillie’s Beer Drinker’s Companion but that was all about the breweries, not the pubs, although it did give you an idea of their trading areas. And the brewers… The brewers wouldn’t give me any information! I rang up one and asked them which were their pubs and which sold proper beer and they wouldn’t tell me because they thought I was from Watney’s or Whitbread: ‘We don’t know who you are.’
Michael Hardman Co-founder and first chair of CAMRA John Young [of Young’s brewery] was championing cask ale in a very serious way, and had been holding out for a decade before CAMRA came along. He thought of himself as the only one left. Young’s had never been a particularly profitable company. They had some pretty dingy pubs, and a very ‘bitter’ bitter that was going out of fashion. In 1963, he’d been approached by Derek Peebles, a former naval officer, who said: ‘What you need is a PR campaign, and I’m the man to do it!’ What he did was put together the first ever comprehensive list of Young’s pubs under the title ‘Real Draught Beer and Where to Find It’.
John Hanscomb The Young’s guide was undoubtedly an influence, very much so. With Young’s you could guarantee that all their pubs would have proper beer. John Young deserves a lot of credit.
The above film was made by Watney Mann (Watney’s) to help their staff understand Watney’s Red, which replaced Red Barrel as the firm’s flagship keg bitter in 1971.
It was unearthed by Nick Wheat who collects British documentary and industrial films and writes occasional beer articles for Dronfield CAMRA’s Peel Ale magazine. The copy above was made by projecting the 16mm film onto a wall and pointing his phone at it but it doesn’t look bad for all that.
From an article Nick dug up from Film User for July 1971 we know that it was one of three films produced to help with the roll-out of the new product as part of what Watney’s called ‘Operation Cheka’ in reference to the Bolshevik secret police. The suit of films cost £5,500 pounds to make (about £80k in today’s money) and this one is ‘Cheka 2’ ‘Cheka 3’, highlighted in this infographic from Film User:
The film itself is an amazing relic. It features various plummy senior executives explaining, rather stiltedly, the thinking behind the change, accompanied by footage of lorries and brewing plants around the country (our emphasis):
You see Red Barrel has been with us now for fifteen years and is still the same. In the meantime other beers have come along in keg with new flavours, and meeting new ideas of taste. Therefore Red Barrel might be said to be old fashioned. So what we did was to study the whole situation in great detail with our colleagues in the group marketing department. We wanted to find out just what it was the customers liked, what their ideals were, what were the faults, perhaps, in earlier beers, and altogether how we could make it right for the seventies.
What we’ve done is to give the beer a new smooth pleasant taste. We’ve also given it a much better head and altogether a more attractive appearance. Gone is any suggestion of bitter after palate; instead, there is a pleasant malty mealiness…. We’ve studied flavour, studied people’s reaction to flavour, and produced experimental beers, testing out all the variations we can think of in such things of sweetness or bitterness.
That confirms what we’d heard from other sources, and what we said in Brew Britannia: that Red Barrel and Red were quite different beers, with the latter an altogether fizzier, sweeter beer. But this would seem to suggest that, unless they’re outright fibbers, that people in the company genuinely believed they were responding to public demand rather than cutting corners for the sake of it.
There’s some solid historical information in all this, too. It tells us, for example, that Red was developed primarily at the Watney’s plant in Northampton, formerly Phipps, and that the beer and point-of-sale material was scheduled to hit pubs in March and April of 1971.
There is also an awkward interview with Mr Horsfall, a publican in… Eldon? Oldham? Answers on a postcard. He had been tasked with selling the new Red on the quiet to gauge customer reactions to the reformulation and, though hardly jumping for joy, seemed to think his customers preferred it, on the whole.
Arguably the most exciting part comes at the end: a reel of original TV ads from the time starring (we think) Michael Coles as a hard-boiled counter-intelligence operative tasked with stopping ‘the Red Revolution’. These ads seem to us to be parodying Callan, a popular TV programme of the day starring Edward Woodward, with the seedy sidekick ‘Friendly’ clearly a reference to Callan’s ‘Lonely’.
Thanks so much for sharing this, Nick! And if anyone else out there has this kind of material, we’d love to see it.
Updated 22/03/2018 after Nick got in touch to say he thinks this is actually Film 3.