Here’s everything that grabbed our attention in the world of beer and pubs in the past week, from the masculinity of beer to the fascination of Bass.
Dea Latis, an industry group dedicated to promoting beer to women, and challenging the idea that beer is a male preserve. It commissioned a study from YouGov into women’s attitudes to beer which is summarised here, with a link to the full report:
Beer Sommelier and Dea Latis director Annabel Smith said: “We know that the beer category has seen massive progress in the last decade – you only need to look at the wide variety of styles and flavours which weren’t available widely in the UK ten years ago. Yet it appears the female consumer either hasn’t come on the same journey, or the beer industry just isn’t addressing their female audience adequately. Overtly masculine advertising and promotion of beer has been largely absent from media channels for a number of years but there is a lot of history to unravel. Women still perceive beer branding is targeted at men.”
We’ve already linked to this once this week but why not a second time? It’s a substantial bit of work, after all.
There’s some interesting commentary on this, too, from Kirst Walker, who says: “If we want more women in the beer club, we have to sweep up the crap from the floors and admit that flowers are nice and it pays not to smell of horse piss. How’s that for a manifesto?”
Ian Thurman, AKA @thewickingman, was born and brought up in Burton-upon-Trent and has a lingering affection for Bass. He has written a long reflection on this famous beer’s rise and fall accompanied by a crowd-sourced directory of pubs where it is always available:
It’s difficult for me to be unemotional about Draught Bass. It was part of growing up in Burton. But what are the facts.
The EU AB InBev careers’ website accurately describes the relative importance of their brands to the company.
“The UK has a strong portfolio of AB InBev brands. This includes, global brands, Stella Artois and Budweiser, international brands, Beck’s, Leffe and Hoegaarden, as well as local brands, including Boddingtons and Bass.”
We’re fascinated by the re-emergence of the Cult of Bass as a symbol of a certain conservative attitude to pubs and beer. You might regard this article as its manifesto.