GALLERY: Vaux Beer Mats 1970s-80s

Vaux was an important brewery in Sunderland in the North East of England which was founded in the early 19th century and collapsed at the turn of the 21st.

These beer mats all come from the massive bin bag of several hundred we acquired from Ebay a month or so ago and span, by our reckoning, about a decade from c.1971 to 1982.

Norseman Lager, 1970s.
The slightly sinister Norseman Lager, 1970s.
"Samson -- Heads Above the Rest"
That’s Jack Charlton, right? So there’s a deliberate joke here about Samson’s hair, right?

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Yet more vintage beer mats

Here are four British beer mats from the sixties (or early seventies?).

Two make dubious health claims for their product — Mann’s does you a power of good, while Mackeson’s looks good, tastes good and does good. The retro equivalent of “contains friendly bacteria”, maybe?

And these two are just beautiful. Helvetica ahoy on the Worthington mat? And the Watney’s design is pure Festival of Britain.

Vintage beer mat designs

Rooting through a secondhand bookshop in Penzance this week, we found a box full of old beer mats and couldn’t resist buying a little stack. Many were from now extinct breweries, advertising beers which don’t exist anymore. Their designs are simple but very evocative of another age.

Here are a handful of scans, mostly of British beer mats, but with one excellent German design thrown in as a bonus: you can’t go wrong with any picture of a planet doffing his boater, can you?

Beer mat advertising Devenish No 1 Double Weymouth Stout

Huntsman Draught XXXX -- a dark strong beeer for a glow of warmth

Vintage beer mat promoting DAB (Dortmunder Aktien Brauerei)