Categories
beer festivals

Why we're not going to GBBF

Don’t worry — this isn’t a rant about CAMRA or beer festivals — more of a sheepish explanation.

We’re probably not going to make it to the Great British Beer Festival this year because we’re doing other stuff. Boak is in Wales on a wee break (more on that soon). I’m working a lot and have a few long-standing social engagements which can’t be dodged, or relocated to an aircraft hangar in West London where there’s loads of beer.

Nothing dramatic or exciting going on; no big stand being made. Just crapness on our part.

Having said that, there’s surely something significant in the fact we haven’t managed to find the time to go to the most important event in the British beer drinkers’ calendar. Maybe we don’t really like beer very much?

If you’re desperate for coverage of GBBF, we’d recommend Stonch and Pete for a more sceptical angle; Tandleman for the insider’s perspective; Maieb if you want to know what the beer’s like; and Beer Nut for… well, he’s unpredictable, isn’t he? Whatever he comes up with will be good, at any rate.

Bailey

Categories
marketing

Weird marketing from St Austell

A vicar in front of a pub

St Austell have taken to spamming us with press releases (a bit annoying, but we do like the beer, so what the hey).

The above photo is part of their latest weird attempt to generate interest in the beer. To cut a long story short, the local vicar did a service in a pub.

Frankly, Stella Artois might taste rancid, but their marketeers know how to make a silk purse from the proverbial sow’s ear. St Austell’s, on the other hand… their beer is fantastic, but now I’m thinking: “It’s what Cornish vicars drink. Great — that’s a lifestyle I aspire to!”

The really scary thing is, when the picture was taken, the vicar was on his own. Those people in the background only showed up when it was developed. He… he sees dead people!

Categories
Germany

Dull beer

We’ve all had one of these from time to time:

Label from a bottle of Dull Bier

As photographed on the wall of a Bamberg pub.

Categories
marketing

Scotland – natural home of tasty lager?

We picked up three great Scottish lagers last week from Utobeer. We were with friends, so we were pretending not to be sad and didn’t take any notes, which means we can’t give you much in the way of detailed descriptions. Nonetheless, they’re all recommended.

First we tried Latitude Pilsner, from the Atlas Brewery. We thought this was fruity and sherbety, and packed a good amount of flavour in for 3.9%. We wonder what the cask verson is like?

Next up was Hop Rocker from BrewDog. This is the first time we’ve had anything from BrewDog, but it certainly won’t be the last. This reminded us quite a lot of Brooklyn lager, although maybe not as intense — a good mixture of sweetness and bitter, nice balanced carbonation. The Beer Nut has recently reviewed it, here.

Finally, an old favourite – Harviestoun’s Schiehallion. We’ve always liked this one for its full flavour and wonderfully dry, perfumy finish.

Perhaps Scotland is the natural place for producing quality UK lagers? It’s a bit cooler than England (not that we’re roasting here at the moment!) and therefore well suited to lagering, and the water’s probably a bit better for it too.

Boak

PS — we note that Brew Dog are “in trouble” again — after being picked on by the Portman group for aggressive labelling, they’re now being attacked in the press for launching Tokyo, possibly Britain’s strongest beer at 12%. You can read their side of the story on their blog, here. Are they unlucky, or just shrewd at marketing?

We drank them at a bring-your-own Ethiopian restaurant in Shepherd’s Bush. Blimey, that’s some filling food. We’re still stuffed now.

Categories
Blogging and writing

Central European Beer Halls in Hanoi

The following post comes from Wei Sen, our man in Hanoi. During his last visit to the UK he told us all about the beer scene in Vietnam, and it sounded so interesting that we asked him to blog about it for us.

The walls are panelled in dark wood, the air is heavy with the smell of hops and cigarette smoke, the tables are crowded with dishes of smoked sausage and fried cheese, and everywhere there are tables of customers throwing back tankards of beer brewed in the on-site microbrewery. It’s not a scene typically associated with Vietnam, but Hoa Vien Brauhaus in Hanoi is part of a number of European style beer halls that have opened over the last couple of years.

There is no doubt that beer is the drink of choice in Hanoi. The most popular drinking places are bia hoi, which serve unpasteurised beer and traditional snacks. Most bia hoi are quite modest, and consist of a few plastic tables and stools set out on the pavement. However, as the economy has developed, more upmarket venues have opened up to cater to the new middle classes. The most notable of these are the Czech beer halls –- bia tiep — that have opened up in Hanoi and Ho Chi Minh City.

Drinking in Hoa Vien (or the half dozen other such places in Hanoi) two things are immediately obvious. The first is that the décor, food, and beer are all heavily influenced by European styles. The other is that the clientele –- unlike the bars and pubs of Hanoi’s tourist district — are almost exclusively Vietnamese.

Although modern Vietnam is a capitalist-friendly place, during the 1970s and 80s the main foreign influences were from other communist countries. Thousands of Vietnamese worked or studied abroad in the USSR or the Eastern Bloc (including Hoa Vien’s founder, who is now the honorary consul for the Czech Republic in Ho Chi Minh City). One of the more positive aspects of this cooperation is the exposure to a European beer culture that complements Vietnamese drinking habits without seeming uncomfortably foreign.

Hoa Vien mainly serves a pilsner style draft lager; the taste is light but hoppy, and well-suited to provide refreshment in Hanoi’s muggy and humid summers. A bottled version is also available, as well as a stout. There is a varied menu, with a broad range of hearty east European dishes, as well as more traditional Vietnamese food.

Bia hoi are likely to remain popular –- 3,000 dong (10 pence) for a glass of street-corner lager on a hot day is too good an offer for most people to turn down. However, for those with a bit more cash to spare, bia tiep are the perfect places to witness the fusion of Vietnamese and European cultures through a shared love of beer.

Wei Sen