Categories
Generalisations about beer culture pubs

Piped Doom and Gloom

Miserable man with pint (illustration).

‘Piped music’ irritates lovers of the traditional pub, but there is something far worse.

A quiet lunchtime. The barmaid reads a magazine while a solitary bloke at the bar stares into his lager. The only sound is the radio, but it’s not playing Classic Gold or Top 40 R&B.

“This afternoon, we’re speaking to people who’ve attempted suicide as a result of low self-esteem brought on by prolonged unemployment. Give us a call if you’ve got a story to share. Next, we’ve got Mary on the line, who recently tried to overdose on painkillers…”

You don’t get that at Costa Coffee.

Categories
opinion

Controlled Inconsistency

Spot the difference.

Might there be benefits to inconsistency in brewing beyond acting as a badge of ‘authenticity’?

As we understand it, the brain is wired to detect change and movement, so that which is new is stimulating, while repetition or stasis are irritating and/or boring.

We suspect that a beer brewed to exactly the same specification for many years will suffer the same fate: “It’s not what is used to be.”

Perhaps, therefore, barely detectable adjustment in the hop profile or malt bill might be just the thing to help a beer continue to stand out.

A change is, after all, as good as a rest.