The Penultimate Session, #141: The Future of Beer Blogging

Ugh, blogging about blogging… But, then again, we’ve not indulged for a while, and the news that the Session is expiring seems like a good moment.

The Session started a month before we commenced our (calendar check) 11 year, 7 month beer blogging adventure, and has been a reassuring constant.

There have been times when, slightly lost and disengaged from blogging, the Session pulled us back – part creative writing prompt, part warm hug.

When it nearly died a few years ago we were forlorn, but then everyone seemed to rally and it was saved. Kind of.

Like one of those TV shows that comes back for a weird final season on some streaming platform or other, it never quite felt the same.

As Jay Brooks says in his call to arms for this month’s Session, fewer and fewer people took part, and hosts seemed hard to find.

So, as Jay and Stan sail off to the west in one of those elf boats, here we are for the second to last time, doing our duty: Jay wants to know what we think about the future of beer blogging, and we’re going to tell him.

First, we refuse to be gloomy. Every Saturday morning we find plenty of great posts that we think are worth sharing, and those pieces seems more adventurous, stylish, erudite and varied than much of what was around a decade ago.

More often these days, though, great blogs arrive, blossom, and then wither when their authors abandon them to go professional. Yes, it might feel as if all the magazines are closing but we reckon there are more paying outlets for beer writing in the UK now than a decade ago. That’s good for writers, but bad news if you’ve a preference for driven, ambitious blogging.

In general, we’d say the feeling of global community has diminished, but that’s not a whinge. It’s been replaced (probably for the best) by many active, more locally-focused sub-communities: the pub crawlers, the historians, the tasting note gang, the podcasters, the social issues crew, the jostling pros and semi-pros, the pisstakers, and so on.

That can be mildly disconcerting if you don’t want to pick a tribe, we suppose.

And broader community activity does continue, just not often in the form of laboriously interlinked blog posts. Instead, it centres around social media hashtags, sometimes gently commercially driven: check out #BeerBods, #CraftBeerHour and #LetsBeerPositive for a few examples.

These are light in tone, easy to engage with, and don’t require anybody to set aside an hour under the anglepoise with a jug of coffee and a thesaurus. You can respond from the sofa, in front of the telly with a can of pastry stout, or while you’re at the pub.

So, on balance, we see the future of blogging as being much like its past – sometimes supportive, sometimes bad-tempered, over-emotional, churning like primordial soup as blogs are born in fits of tipsy enthusiasm and die of ennui – but also more fractured, more varied, and less cosy.

And less about blogs.

QUICK ONE: New Beer Bloggers — Say Hello!

"Hello" overlaid on a pint glass of beer.

If you’ve started a beer blog in the last year or so and would like to let other beer bloggers know about it please Tweet using the hashtag .

Here — like this:

We’ve been corresponding with someone who has just started a beer blog and isn’t sure how to go about making connections with others in the same boat, and we reckon this might be one solution.

To some extent blogs stand or fall based on links in and out, comments and mutual boosting, and we hope this might help people find their Class of ’18, just as we had our Class of ’07.

This will hopefully also be useful for us in recharging our RSS feeds with active beer blogs that we might otherwise have missed, with this kind of thing in mind.

If you’re not on Twitter… Well, if you want to promote a blog, you probably should be. But if you’re not, for reasons, then if you like you can comment below with something along the lines of Katie’s blurb above and we’ll Tweet on your behalf.

Further Reading: How to Beer Blog, by us, 2015

2017’s Best Words on Beer and Pubs, Sez Us

These are the posts and articles from 2017 that have stuck with us throughout the year.

They cover everything from pubs to the business of beer and what links them, if anything, is that they all make a point, or tell us something we didn’t know.

A baby in the pub.

1. Children in Pubs

By The Bearded Housewife (@Cuichulain)

TBH, AKA Rob G, is a pub-loving home-brewer with two young daughters. In this epic post from January he applied much thought to the question of children in pubs:

Overall, the debate never seems to go anywhere because most people worth listening to state their position as something adjacent to “I don’t have any problem with children in pubs, if they’re well-behaved”. This position is so unarguably reasonable that it’s never really questioned, and everyone leaves with their own vastly divergent, and unchallenged, mental picture of what ‘well-behaved’ actually constitutes. I shall address this in greater depth further down, but first I’d like to pick out and exclude certain arguments that don’t have merit.


Cuneiform tablet.

2. Babylonian Cuneiform

By Alan McLeod (@agoodbeerblog)

Back in February Alan at A Good Beer Blog did what all beer nerds do when a new online archive becomes available: he searched it for the word BEER. What he found was a time tunnel connecting us, now, with them, then:

How is it that I can read a Mesopotamian clay tablet and pretty much immediately understand what is going on? If it was about religion, governance or astronomy I wouldn’t have a clue. But beer and brewing are not strange. They are, in a very meaningful way, constant. You can see that if we go back to column 2 where you see words for 1:1 beer, 2:1 beer, 3:1 beer and even triple beer. The ratio is the relationship of grain input to beer output. If you scroll down to page 238 of the 2005 Spar and Lambert text you see there are footnotes and in the footnotes an explanation of Mesopotamian methodology.

Continue reading “2017’s Best Words on Beer and Pubs, Sez Us”

Ten Years

Ringo Starr's Sentimental Journey album.

Well, there you go: we made it to ten years.

To mark the occasion we’ve relaunched the page where we list some highlights from the blog — just twelve posts this time, all things of which we’re particularly proud, or at least fond. Do have a look, especially if you’re a new follower-reader.

Newsletter subscribers will know a bit more about the ups and downs that have got us here so we won’t go over that again but thanks to everyone for reading, commenting, encouraging and sharing over the years.

Second decade, here we come.

The Best Beer Reading of 2016, Sez Us

This is a purely subjective list of the most illuminating, amusing or interesting beer- and pub-related blog posts and articles from the last 12 months, all of which we shared in our weekly news round-ups.

Before we get to the links, though, here’s a bit of state-of-the-nation reflection.

First, it’s hard for us to agree that beer writing is dead, past its best, or otherwise in trouble. (As per Alan McLeod, here.) Seriously, if you think 2008 was a golden age for beer blogging, go and read some beer blog posts from 2008 (not ours, please, we beg you) and clear your head. (Alan is right, though — there was more chat back then.)

Today, there are lots of beer blogs, many of them turning out pieces that, with barely an edit, could happily appear in print alongside the work of professional journalists.

Bloggers are challenging themselves, seeking out first hand information, interviewing brewers, raiding libraries and archives, and taking some lovely photographs as they go about it.

Continue reading “The Best Beer Reading of 2016, Sez Us”