The Wirral is not Enough

Mike McGuigan with some hops from the North West of England.A lit­tle while back, Mike McGuigan, the own­er and head brew­er of the Wirral’s Betwixt Brew­ing Com­pa­ny, dropped in to com­ment on this post. We were intrigued by his busi­ness mod­el and we took the oppor­tu­ni­ty to ask him a few ques­tions.

B&B: First­ly, a self­ish one – when and where might we be able to get your beers down here in Lon­don? Any fes­ti­vals com­ing up? Or should we get off our ars­es and come up to the North West?

We cur­rent­ly work as a ‘cuck­oo brew­ery’ – using spare capac­i­ty at a decent local micro – North­ern Brew­ing, Cheshire. The eco­nom­ics of this mean we cur­rent­ly don’t sell much beer in cask at all (instead main­ly sell­ing bot­tled beer at local farm­ers’ mar­kets).

We’re in the process of set­ting up our own brew­ery on the Wirral and, once up and run­ning, we plan to sell a lot more cask beer. How­ev­er, as a small com­pa­ny, with a lim­it­ed num­ber of casks and a wish to con­cen­trate large­ly on local sales, it means that I’m afraid we prob­a­bly won’t be send­ing a lot of beer around the coun­try.

We are look into deal­ing with select­ed whole­salers (those who will look after our beer, pay us fair­ly prompt­ly for our and beer and return our emp­ty casks in rea­son­able time!) so we might indeed occa­sion­al­ly pop up in a pub near you.

That said, if any of you fine folks do make it up here, you will be wel­comed with free tast­ings at any of the farm­ers’ mar­kets we attend! – see our web­site for more info. And don’t for­get all of the oth­er delights that Mersey­side has to offer dur­ing this Cap­i­tal of Cul­ture year.

Con­tin­ue read­ing “The Wirral is not Enough”