A social media posting by a major Czech brewery that appeared to mock the #MeToo movement has prompted strong reactions, drawing praise, criticism and some soul-searching on sexism in this former communist republic…. The Facebook post by the Bernard Brewery in Humpolec, about an hour’s journey from Prague, features the likeness of a nearly toothless old woman with the hashtag #MeToo superimposed in white. “The world’s gone crazy,” reads the Czech-language text on the post, which is also emblazoned with the brewery’s logo. “Brace yourselves.”
In the UK Bernard beers have fairly generic branding — almost bland — and it’s hard to connect this kind of advertising, and the follow-up comments from the brewery, with the stuff you see on sale at the Sheffield Tap and elsewhere. Another reminder (along with the reaction to this) that other places and cultures can often be in different places to yours on these issues.
I was worried about some plans I might have to cancel so I asked the surgeon how soon I could go about my normal life after the operation…. He assured me I could still go to London to see Hamilton and looked affronted that I doubted his skills in repairing me. My next trip ‘out’ after the operation was three days later when I went to see Niall Horan in concert. There I stood at the back taking full advantage of my invalid status to get my cousin to run to the bar for me. I had one pint of John Smiths in a plastic cup and later felt like my dreams were running out of my ears. That’s when I reduced the dose of codeine.
Here’s everything around the beer blogs and beyond that’s grabbed our attention in the last week, from Budweiser to hypothetical travelling salesmen.
Do you remember those happy days when there was no ambiguity and everyone just hated Budweiser the minute they tasted their first microbrewery beer? Well, Budweiser seems keen to bring that back by borrowing the idea for its latest ad campaign from its underdog Czech rival Budweiser Budvar, as reported by Pete Brown:
Come on, Budweiser. You’ve already stolen your name from the town in which Budweiser Budvar is brewed. You’ve copied their advertising idea (albiet in a fine execution) and now even their copy, word for word. You employ some of the best and most expensive advertising agencies in the world (even if you do try to shaft them on costs.) Is this the best those agencies can do?
Trond makes it perfectly clear that he is in no way ready to present his beers in any book project in the foreseeable future. There is no point in stretching out my visit, he makes no gesture of putting the kettle on. He is in no way comfortable about my visit. But he allows me to take a few photos for web use. And I persuade him to trade a few bottles for a copy of last year’s book.
“We were the champions of licensees, we fought battles with brewers and we were always on the end of the telephone if members needed help or guidance,” says former Norwich and Norfolk LVA chairman Mike Lorenz. “But five or six years ago, membership started falling away dramatically and events were poorly attended. Today, organisations like the BII (British Institute of Innkeeping) can offer more benefits. LVAs are not needed.”
→ For US magazine All About Beer Heather Vandenengel writes about ‘The Reality of Being a Woman in the Beer Industry’. It’s a good read because the interviewees are not the Usual Suspects — production brewer Irena Bierzynski’s comments are particularly interesting — but wouldn’t it be good to read more articles about women in beer that aren’t pointedly about Women in Beer?