Our pubs are becoming too posh, 1964

The January 1965 edition of A Monthly Bulletin, a publication about beer and pubs sponsored by the brewing industry, contained a letter which  seems to capture the exact moment the pub ceased to be a working class institution.

Written by one A. Beverley of 55 Harrington Avenue, Blackpool, the letter is actually a response to another item of correspondence that appeared in “a national newspaper”. Though they quote large chunks, Beverley doesn’t give the specific source and we can’t find a match in the GuardianTimes or Mirror.

Here’s Beverley’s summary, though:

In complaining that “our pubs are becoming too posh” [they assert] that it is “virtually impossible for a man in overalls to get a hot dinner in the centre of many a big city”. He mourns, too, because many country public houses are attracting customers from towns at mid-day, offering “business lunches” and providing plenty of space for parking motor cars. Where is the working man in his working clothes to go? Will nobody cater for him?

This line might seem surprising if you’ve bought into the idea that food in pubs is an invention of the 1990s, or are of the view that food in pubs is somehow inherently un-working-class. But if you’ve read the chapter on gastropubs in 20th Century Pub, you’ll know otherwise.

But, anyway, Beverley is having none of it:

This type of comment ignores the realities of 1964 catering. If the character of our pubs is changing with the times, it is reasonable to assume, too, that the same can be said of the customers. The number of customers who go into bars in overalls at any time is dwindling. But the number of customers who, after working hours, change into well-cut suits to go into public houses with their wives or girl friends is increasing. These female companions not unnaturally prefer the comfort and amenities of a modern, tastefully appointed bar rather than surroundings that are dreary and outmoded.

(Isn’t CAMRA’s national inventory essentially the Dreary and Outmoded Pub Guide?)

Beverley’s argument is not only that “men in overalls” in the pub are a dying breed but also that their successors, “who wear… protective clothing at work”, probably earned as much as, or more than, white-collar workers.

With the growth of automation and the shortening of the working week, the overall and boiler suit may disappear entirely, and the well-appointed, well-warmed pub or inn, providing tasty meals and correctly served drinks, should establish itself yet more firmly in the design for a life offering greater period of leisure.

The punchline to all this is, we think, quite funny: the real problem, Beverley writes, isn’t that pubs are being poshed-up but that, as of the end of 1964, the new aspirational working classes hadn’t quite learned how to behave.

It is only hoped that, as higher standards are called for and met, appropriate improvements in human behaviour also will develop. Licensees, proud of their “poshed-up” pubs, have difficulty in believing that change is for the good when expensive carpets and table-tops are damaged by cigarette burns. To be truly beneficial, the winds of change… must blow some instinct of responsibility and sense of values into the minds of those who are usually the most insistent and vocal in their demands for luxury in the “local”.

It’s interesting to read this alongside those 1960s Batsford guides with all their talk of mutton curry and beef fondue, and other accounts of the coming pub carpets at around the same time. The mid-1960s were in pubs, as they were in art, music, literature, film, something of a moment as the traditional indicators of class got jumbled up or messed around with.

Fifty plus years on, people are still complaining about pubs being “poshed-up”, although these days the disappearance of the carpet in favour of bare boards is a key indicator of coming poshness.

And the objection seems to be less about class than attitude: pubs should be informal, unguarded, lively and spontaneous, not composed, curated or mannered.

We got our collection of editions of A Monthly Bulletin from Martyn Cornell who kindly gave us his spares a few years ago. Thanks again, MC.