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pubs

The Scariest Pub in Town

The Bristol and Exeter pub, Bridgwater.

By Bailey

When I was growing up in Bridgwater, Somerset, there were lots of pubs, and my parents took care to educate me on the merits and quirks of each one. The Bristol and Exeter, aka the B&E, was one of the few pubs that deserved a flat-out warning: I was never to go there. It was, they said, the haunt of scrumpy casualties, so addled by their constant intake of super-strength, mindbending ‘natch’ that they’d probably eat my face as soon as look at me.

The B&E certainly never looked very welcoming as nicotine-stained curtains made it impossible to see inside. Once, walking home from my waitering job after midnight, a nervous seventeen year-old, I was passing the B&E when the door flew open with a bang. I had to leap clear as two rather poorly-looking women rolled out, mid-fight, and tumbled into the gutter, where one proceeded to throttle the other, pulling at her hair and screaming and swearing in the fruitiest fashion. This was not atypical.

Now I hear from the parents that, forty-years after it began, the ‘real ale revolution’ has hit the B&E. It is under new management and so cask ales from Moles are on offer; the impenetrable screening curtains have gone; and there is even the promise of free Wi-Fi.

Next time I go home, will I be able to overcome years of fear and conditioning and actually cross the threshold? And is Bridgwater poorer for the loss of an authentic rough pub of the old school?

Picture to follow when my Mum has popped round and taken one for me. Thanks for the pic, Mum! (The pub is now pink!?)

Categories
marketing News pubs real ale

Weird cider/beer hybrid

women_in_bar.jpg

The latest issue of Marketing magazine brings news of the launch of an appalling-sounding half-beer/half-cider chimera from one of the big international brewers. It’s made with cider, barley malt and “sparkling water”. I can’t be bothered to give this foul-sounding product any publicity by naming it… so I won’t.

The interesting thing is that they claim to have devised the product based on research which shows that a significant number of women “don’t like beer and distrust the quality of wine in bars”.

For one thing, I’m not sure that the logical conclusion from that research is: “I bet those same women would just love a weird cider-beer hybrid!”

But I’d also observe, paraphrasing their line, that there are many people of both genders who “don’t like wine, and distrust the quality of real ale in pubs”, which explains the popularity of bland lagers and Guinness in the UK. Too often, the choice is between a corporate product which is boring but consistent, and a “real” product which stinks, tastes bad and looks bad because it’s not been well looked after. You can’t blame people for going down the bland route when that’s the choice.

In both cases, the solution is probably campaigning to improve the quality of the wine, beer, cider, whisky or whatever, in bars and pubs.

One way to do that would be for CAMRA to make the criteria for getting into their Good Beer Guide slightly more strict. At the moment, as far as I can tell, it lists every pub with any kind of cask ale on offer, although they say “only pubs with a consistently high standard of real ale are considered for entry”. Sadly, my experience has been that quite a few unwelcoming, grotty, smelly pubs get in because they’ve got an old, rank cask of Greene King IPA on one pump at the bar.