Categories
bottled beer marketing

Clear bottles: argh!

We’ll let others do the talking on this.

First, John Keeling, Head Brewer at Fuller’s, on Twitter.

"We have never used clear glass because of light struck flavours."

And then this video review from the Real Ale Guide.

[youtube http://www.youtube.com/watch?v=FP1MvGJUKh4]

Brewers (and packacing designers): pack it in!