In 1836, somebody calling themselves ‘Observer’ put out a treatise in six parts comparing gin shops, or gin palaces, with pubs.
We’d never come across it until it popped up in a search for something else via the Hathi Trust website. What particularly caught our attention were the illustrations, reproduced below.
The introductory paragraph to the first issue suggests to us that it might have been a propaganda tool of brewers keen to bolster the image of beer as a healthy, moderate alternative to spirits:
A Succinct Historical Narrative of the Gin-shop; its Commencement, rapid Increase, its Collapse and System, with the inherent Evils, special Influences, deceptive Allurements, and demoralizing Nature of its Workings, carefully dissected, analyzed, and Comparisons drawn, proving the System to be worse than an intolerable Nuisance; while the Public-house System is shown to be both highly Useful and Necessary.
In fact, later on, the author grumbles that the Morning Advertiser (which, don’t forget, is an ancient institution) refused to run an advert for his series of pamphlets because it was so strident in defence of publicans and might offend gin-palace operators.