Hobnobbing with Guinness, 1963

In June 1963, Guinness welcomed assorted members of the British press to Park Royal and then St James Gate on a three day tour (or bender) in the company of some of Guinness’s most senior executives and, of course, Norris McWhirter.

McWhirter was serving at the time as information officer for Guinness, as well as compiler in chief of the Guinness Book of Records. He led an, erm, interesting life.

Most of the main newspapers of the day were represented on the invite list for the press tour, including The Times, Financial Times, Guardian and Daily Mail.

The official press pack set out the itinerary for the three days, has biographies of key personnel and some distinctly corporate Fun Facts.

There is also a distinct focus on labour relations, highlighting that “all brewery personnel up to Foreman level are Union members” and setting out the sick pay policy in some detail. Was the idea, at least in part, to reassure investors that Guinness was not vulnerable to industrial action, as some other businesses, such as the UK branch of Ford, had begun to seem at the time?

Once the party had been flown to Dublin, things got even more highfalutin, with a dinner including the Taoiseach, the Governor of the Bank of Ireland and the President of the Dublin stock exchange.

The following day’s tour of the Dublin brewery included a “private interview” with the President of Ireland, Éamon de Valera.

Once all the obligatory hobnobbing concluded, our intrepid journalists had the option to stay on for a third day of shopping, touring and visiting the Navan races.

We don’t have any context for this document, so we don’t know if this was an annual affair or a one off and if so, what the reasons were for it.

We do know, thanks to an internal document of expected questions and answers, that they were expecting a wide range of questions on just about everything from production and sales to employment practices.

There were particular sections on Draught Guinness, Harp lager and continuous brewing, which were all new areas for Guinness, as well as questions relating to their acquisition of the Nuttall Confectionery Group in 1961. (A tour of Callard & Bowser was included in the Park Royal leg of the trip).

Below is a sample of the questions and prepared answers. The last one, be prepared, might seem slightly startling.

Is Guinness Really Good for you?
Yes, we have many thousands of testimonies from the medical professional as the value of Guinness.

How much do you spend [on advertising?
About one third of a penny per bottle overall.

Is Dublin stout brewed for Britain the same as Park Royal Stout?
Yes.

Do you contemplate another brew?
No.

A quick note: they’d just launched Harp Lager so this was about whether they planned to expand the range any further and launch, say, a mango IPA.

How can you expect to do well with beer now that wine and spirit drinking is a “done” thing?
It is true that wine sales are going up quickly but only a comparatively small amount is drunk by a particular section of the population.

What about failure of Common Market Negotiation?
This has not changed our picture. Our main trade within the European Common Market is with Belgium and France where Guinness has always been regarded as a speciality drink commanding a higher price than regular beers.

Why did you build a brewery in Nigeria?
Because it is more economical to brew and bottle locally than to import in bottle as we were doing previously. It is our biggest single overseas market.

Was it wise politically?
We have no reason to think otherwise.

You can read more about the Guinness brewery in Nigeria here.

It has been said that Harp lager sales have been disappointing – is this so?
All lager sales have been disappointing for the past year or two, but Harp distribution was right up to our estimates and sales were not far short.

Is this venture wise – you are now in direct competition with other brewers?
Our Harp lager venture has not in any way prejudiced our happy relations with other brewers.

Why are you selling SS Guinness? Has cross-channel trade declined?
Because it is 32 years old. Our cross-channel trade has NOT declined.

Does Guinness own a computer?
No.

If not, why not?
With our present volume of work, it is more economical to hire time than to own a computer.

Do you employ coloured people at Park Royal?
Yes, from time to time.

What was behind that final question? Were they expecting to be told off for employing black staff, or congratulated for it? That very brief, blunt answer seems designed to avoid the topic.

This is another item from the vast collection of Guinness documents Fiona shared with us last year. We’re slowly working through, digesting and sharing.

Complexifying Guinness, 1967

We’ve shared a few accounts of how Guinness was produced in its heyday and here’s yet another, focusing on the conditioning and packaging stage.

It comes from the spring 1967 edition of Guinness Time, the staff magazine for the London brewery at Park Royal, and picks up on a piece from winter 1966 on the brewing process proper which, unfortunately, we’ve never managed to get hold of.

Men at work.
“Albert Addison supervising our own bottling line with fitter Bill Morse looking on.”

Here’s where this piece begins:

Storage – The beer is stored in large stainless steel vats, the two largest of which can each hold a whole day’s brew, about 160,000 gallons. The beer remains in storage vat for between three and ten days and during this period a certain amount of maturation takes place…

A brewery worker looking into a vat.
“Yeast’s eye view of Bill Childs dipping a racking vat.”

The section that really grabbed our attention, because it provides specific detail about a sometimes mysterious part of the process, is entitled ‘Make-up’:

Beer cannot be despatched direct from the storage vat, for it is quite flat and tastes rather uninteresting in this state. So to form the famous Guinness head when the beer is poured and to give it life and sparkle when it is drunk, we blend in a small of amount of gyle, which is beer containing malt-sugars and yeast… but which has not been allowed to ferment. This we achieve either by using the beer immediately after declaration to the excise officer or, if we want to use it the next day, by chilling it in the storehouse…

The blending of the gyle with storage vat beer is known as the ‘make-up’ and takes place daily in the racking vat. It also affords an opportunity of blending several days’ brewings together, to even out the inevitable small differences that exist between different days’ brewings. Various other beers are added, such as barm beer from the yeast presses, which are pasteurised before the make-up.

A man checking meters.
“Senior jackman Tom McCann on duty in the sight room.”
Workers on the shop floor.
“Vatman Tom Jones couples up prior to bottoming a storage vat, with Peter McMullen looking on from the electric truck.”

That’s the bottled product; here’s the draught process:

Meanwhile, in the racking vathouse, Draught Guinness will have been made up in the same way as the Extra Stout but with a slightly lower proportion of gyle since the beer is processed rather differently. The aim of this processing is to turn the still rather unexciting racking vat beer into the attractive palatable final product, for when Draught Guinness leaves the brewery it must be in all respects ready for drinking.

After conditioning in tanks, the beer was run through a pasteuriser at 190°F (88°C) before being put into specially designed casks (kegs).

That’s fascinating for two reasons.

First, there’s an acknowledgement that without blending with mature beer, Guinness was a bit boring.

Secondly, Draught Guinness was, in fact, distinctly less interesting than bottled, as beer geeks always insisted.

News, nuggets and longreads for 27 July 2019: Majorca, Manchester, meniscus

Here’s everything on beer and pubs that grabbed our attention in the past week, from London brewers in Dublin to Irish pubs in Majorca.

First, some news – recently released statistics on pub closures seem to suggest that the rate at which they’re disappearing has slowed:

There were 42,450 pubs at the beginning of 2018 but 914 fewer by the end of the year, a rate of 76 net closures a month. But 235 vanished during the first half of this year, or nearly 40 a month, according to government statistics… The commercial real estate consultancy Altus Group, which compiled the data, said government measures designed to staunch the flow of pub closures appeared to be having some effect.


The Brown Cow pub.
SOURCE: Manchester’s Estate Pubs

It’s always exciting to see that there’s been a new post by Stephen Marland at Manchester’s Estate Pubs and this week we got two:

There’s the usual poignancy and the usual mix of photography, near poetry and history, now with added spice from notes by the late Alan Winfield.


Beer foam

At The Pursuit of Abbeyness Martin Steward has been reflecting on the magical properties of beer foam:

There is something in cask-ale culture that has long looked with distaste upon an abundance of bubbles. In this world, quite at odds with that of the bottle-conditioning Belgians, fizz is foreign. The bartender who can pump a pint of Bitter to the meniscus-straining lip of a session glass achieves the approbation of the penny-pinching pub-goer… These old geezers were the ur-Icemen… Do I commit an injustice against them? Is this an aesthetic choice, rather than one of economy? Or perhaps an ideological one—a manifesto statement on the seriousness of cask ale?


Alcudia
SOURCE: Lady Sinks the Booze

Kirsty is back! An account of crawling around Irish and English pubs in Spain might not immediately seem as if it’s going to be essential reading but her writing could make notes on a trip to Tesco entertaining:

Like everyone has a favourite ring on the cooker, everyone has a favourite corner of the bar, and mine is front right for both. I think I had a John Smiths, I can’t remember, but it certainly wouldn’t be anything either craft or Spanish. I was on holiday from more than work, I declared myself on holiday from beer geekery… When we returned to O’Malley’s the following day, our host actually greeted us. “How’s life Richi?” asked Darren with a cheery demeanor. Richi shrugged. “You want the real answer or the bullshit customer answer?” We asked for the real answer. “I hate my life, I hate my job, I wish I was on holiday like you, now what do you want?”


Partizan menu at Guinness
SOURCE: The Beer Nut

We hadn’t heard about the collaboration between English craft brewery Partizan and Guinness until the Beer Nut posted a typically sharp review of the beers:

It was odd seeing some internet opprobrium being meted out to London brewer Partizan when they announced they had created a collaboration series of beers with the Guinness Open Gate Brewery. Craft die-hards taking a pop at the macros and anyone too close to them is not unusual, but I didn’t see anyone having a go at another Londoner, 40FT, when it did something similar. Partizan seems to be held to a different standard… Three collaboration brews were created, two at Open Gate and one at Partizan. The theme of the series was Italian-style aperitifs.

Finally, here’s a useful signpost:

For more reading check out Stan Hieronymus’s round-up from Monday and Alan McLeod’s from Thursday.

Snapshot: Guinness in Nigeria

In 1962, Guinness opened a brewery at Ikeja in Nigeria. The management was made up largely of British and Irish migrants, such as Alan Coxon, who went to Nigeria in 1966 to work as plant technical director.

We know this because his daughter, Fiona Gudge, is the owner of the large collection of Guinness papers we’ve sorting through and cataloguing for the past six months.

What follows, with Fiona’s input, is a brief snapshot of the emergence of a new kind of colonialism that emerged in the wake of Nigeria’s independence in 1960, and the strange dominance of Irish stout in West Africa.

Timeline

1958 | Britain agrees to grant Nigeria independence
1959 | Guinness Nigeria founded
1960 | Nigerian independence
1962 | Guinness opens brewery in Nigeria
1963 | Federal Republic of Nigeria declared
1965 | Guinness Nigeria listed on Nigerian stock exchange
1966 | Two military coups
1966 | Alan Coxon begins working at Ikeja
1967 | Beginning of the Nigerian Civil War (Biafran War)
1970 | End of Nigerian Civil War
1970 | Second National Development Plan, 1970-74
1971 | Coxon family leaves Nigeria
1972 | Nigerian Enterprises Promotion Decree (Indigenisation Decree)
1974 | NEPD into effect
1984 | Notice given of ban on import into Nigeria of barley
1998 | Stout production ceases at Ikeja

Continue reading “Snapshot: Guinness in Nigeria”

Guinness: a nice, interesting drink for nice, interesting women, 1977-79

In 1977-78, grappling with falling sales and quality problems, Guinness commissioned yet another marketing strategy in the hope of turning things around. One idea was to appeal to young women.

We’ve just finished scanning and cataloguing the collection of Guinness material we wrote about a few times last year. These marketing strategy documents (there are several) are full of fascinating details, not least in the annotations in pencil by (we assumed from context) Alan Coxon, the head brewer at Park Royal to whom these documents belonged.

Here’s what the 1977-78 document says under ‘Strategy & Objectives – Women’:

i) To recruit to more regular drinking the younger female drinker who identifies with the assurance, maturity and independence associated with Guinness for women.

ii) To reduce defection from Guinness by reinforcing the loyalty of existing frequent and less frequent users.

The second group were likely to be ‘older and poorer’, the kind of people who’d traditionally drunk Guinness, but the other group were a new target:

[Younger], socially active and better off. Guinness may already be a part of their drinking repertoire, though remote. These are likely to be C1 C2 women aged 25 to 44.

Here, though, Alan Coxon had some thoughts of his own, neatly marked in the margin:

I just do not believe in the possibility of this. It is not a young woman’s drink, surely. If we get it right it will have the wrong image for young women & surely we cannot expect them to like it!!

The proposed creative approach for appealing to young women was interesting, too, based on ‘the correct blending of four key elements’:

i) The user-image of a self-assured woman who is independent, sociable and healthy; equally at ease in both a man’s and woman’s world.

ii) The product as a unique, attractive, long drink, natural and enjoyable.

iii) The mood as one of relaxed and sociable enjoyment.

iv) The quality and style of the advertising as attractive, credible and contemporary (rather than fashionable or trendy).

The brand position reached as a result of this creative approach should be:

“Guinness is the drink for the self-assured woman.”

Finally, there were suggestions on how to reach women. With television reserved for male-orientated adverts, the idea was to place ads targeting women in magazines – ‘their personal medium’.

How did all this go? Fortunately, we have some handy follow-up information, from the next year’s marketing plan, covering 1978-79. It suggests that double-page spreads did run in women’s magazines (we’d love to track some of these down) and that they were felt to be successful enough to continue with.

An amusing punchline, though, is a restatement of the marketing objective:

The primary task of the advertising is to change attitudes about the kind of woman who drinks Guinness: to oversimplify, ‘Guinness is a nice, interesting drink which is drunk by nice, interesting women.’

UPDATE 08/03/2019: Jon Urch, who works for Guinness, sent us a copy of one of the ads, which we’ve now added as the main image above.

Session #142: Funeral Beer

Guinness.

This is our contribution to the final edition of the Session hosted by Stan Hieronymus: “Pick a beer for the end of a life, an end of a meal, an end of a day, an end of a relationship. So happy or sad, or something between. Write about the beer. Write about the aroma, the flavor, and write about what you feel when it is gone.”

Funeral beer is whatever beer they have on at the pub near the crematorium, or the social club in town.

That usually means big brand lager or smoothflow bitter. Auntie Joan on the sherry, let’s raise a whisky in memory, it’s what they would have wanted.

Or Guinness.

And, let’s face it, Guinness fits a funeral best of all, permanently dressed in that old black suit.

It feels as if Ireland owns funeral drinking in some sense born of stereotypes and heavy literature, so even if you aren’t even slightly Irish on your mother’s side, Guinness fits.

It is dark, slow, bitter.

And these days, a little sad, too.

A monochrome beer for a monochrome mood, sitting on your stomach like a raincloud.

Draught Guinness 1958: Two Casks, One Tap

Draught Guinness™ is something different to draught Guinness. Exactly how it worked, and how it changed over time, has long puzzled us. Now, we at least have a clear explanation from one point in time – 1958.

The edition of Guinness Time for spring that year includes a four-page article, heavily illustrated, on draught Guinness. It clears up some of the confusion we felt when we wrote this piece a couple of years ago based on a similar article from 1971.

Men working with metal casks.
‘T. Byrne and A.E. George cleansing casks under the supervision of Foreman L. Elliott.’
1. Wood gives way to metal

It begins by setting out the political situation around metal and wooden casks:

Although a few Public Houses still serve Draught Guinness ‘from the wood’, is is now normally set out in Stainless Steel metal casks. The development of metal casks suitable for containing Draught Guinness was not as easy as it may sound and it involved the introduction of new taps and other associated fittings. The original inventor of the equipment was Mr J.F.T. Barnes, the founder of Universal Brewery Equipment Ltd… but many improvements in design were effected by the late Mr E.J. Griffiths and J.R. Moore. The transition from wooden to metal casks, which attracted a great deal of criticism during the early days just after the last War, has now been virtually completed and is accepted everywhere.

There are hints of the Society for the Preservation of the Wood yet to arrive, in 1963, and this helps us pin down when ‘beer from the wood’ became a common phrase.

Continue reading “Draught Guinness 1958: Two Casks, One Tap”

Hilltop, “a new venture in public houses”, 1959

All pictures and text from Guinness Time, Autumn 1959.

“Guinness have, in the past four years, been privileged to take part in a project which has now resulted in the opening of a new public house which, both in its physical layout and in the method of its planning, exhibits several new features.”

Modern pub windows.
The exterior of Hilltop.

“The new pub is called Hilltop , and is in the South End neighbourhood of Hatfield New Town. It is owned and operated by Messrs. McMullens of Hertford, and it came into being after a most unusual piece of co-operation.”

A crowd around the ale garland.
“Once the ale was pronounced good the Ale Garland was hoisted.”

“It began when we found that the Hatfield Development Corporation had no public funds available to provide the meeting place it had planned for the new population of this rapidly growing neighbourhood. The central site which had been reserved for this community centre would remain empty and the only social building would be a small public house which could not be expected to meet all the needs of the locality. We thought this situation offered a wonderful opportunity for an experiment.”

1950s pubgoers.
“The busy scene in the Saloon Bar after the official opening.”

“We approached the Corporation and asked them if they would consider permitting a brewer to provide the amenities they had planned to include in their community centre. They agreed. We asked Messrs. McMullens if they would consider expanding the plans of the public house they were to build in the neighbourhood to provide these amenities, and they readily agreed.”

A bland looking modern cafe.
The cafe.
A group of families and children.
“The children, too, had free drinks (and buns) on opening night.”

Hilltop offers the usual facilities of a pub, three bars and an off-licence where alcoholic refreshment is available during licensing hours. It also has an unlicensed cafe where soft drinks and light meals are served. Then there is a large hall for use as a theatre or for dancing or dinners, and three committee rooms. All these rooms may be attached either to the licensed or unlicensed part of the building… by locking the necessary doors. In additional the Hertfordshire Health Authorities have two rooms allotted to them in which they run a local Health Clinic.”

Cool looking young men with guitars and cowboy hats.
“A local skiffle group entertains customers on opening night.”

Notes: Hilltop was designed by Lionel Brett, opened on 11 August 1959, and is still trading as a pub under McMullen’s, albeit renamed The Harrier. Here’s how it looks today:

GALLERY: Guinness Time in the 1950s – design of the times

The set of Guinness papers we’ve been sorting through for their owner includes a fairly complete two-decade run of Guinness Time, the in-house magazine for the brewery at Park Royal.

While the contents is on the whole fairly dull (egg and spoon races, meet the toilet attendants, and so on) the covers are works of art, redolent of the periods in which they were produced.

Those presented below are all from the 1950s and so there are a couple of references to TV, the hot trend of the day.

Guinness Time Summer 1956 -- a topiary seal.
Summer 1956. Illustrator: Tom Eckersley.
A man uses a giant bottle of Guinness as a telescope.
Autumn 1956. Illustrator: John Gilroy.

Continue reading “GALLERY: Guinness Time in the 1950s – design of the times”

Guinness: ‘PR 2/50/12 — Mr Shildrick’s Programme’

Among the big pile of Guinness documentation we’ve been sorting through on behalf of its owner there is one item sexier than all the rest: a head brewer’s process chart, about a metre long, printed on canvas.

Here’s a photo:

Guinness brewery wallchart.

On the back in pencil is written:

  • PR 2/50/12
  • Mr Shildrick’s Programme
  • 10 am mash

From David Hughes’s invaluable reference A Bottle of Guinness Please we know that Mr Shildrick was Major Lance Shildrick, Guinness head brewer from 1949 to 1953. From that, and the code written on the back, we’d guess that this chart was produced in 1950, but that is only a guess.

Because this document is such an odd shape, and is fairly battered, it proved challenging to scan until we bit the bullet and did it one tiny section at a time using a small portable device.

We then tried to stitch it together automatically using various bits of software but none worked.

In the end, we had to manually fit the pieces together in Photoshop, lining them up, nudging them this way and that, straightening and rotating by tiny degrees.

We then converted it to black and white and inverted the colours it to make it, we think, easier to read.

The end result isn’t perfect, but it’s not terrible either.

You can view or download the full 1mb image file here.

We’ll be trying to make some sense of this ourselves but in the meantime would welcome insight and commentary from brewers, or anyone else who can glean useful info from the chart.

* * *

Scanning, stitching and tidying up this document took something like five hours so we must once again thank Patreon subscribers like Mason Singleton, Sam Schwab and Tom Furniss whose ongoing support encourages to spend our free time on this kind of thing.