Here’s everything we’ve read about beer and pubs in the last week that excited us enough to hit the bookmark button, from glitter beer to Kölsch.
And what a week it’s been – a positive flood of interesting writing, lots of it on the hefty side. We’ll never work out the rhythms. It’s just odd that some weeks we post five links and think, well, that’s it, we’re done, and then on other occasions… Well, brace yourself.
First, a story we didn’t expect to care about but which did something interesting: it actually changed our minds. Glitter beer is the latest Oh, Silly Craft Beer! trend, easy to dismiss out of hand, but Jeff Alworth made the effort to go and try some and was won over:
What you can’t appreciate from still photos is that glitter exposes how dynamic a beer is. The tiny flecks ride the currents in bands and whorls, following the convection of released carbon dioxide or the motion of the drinker’s hand. As you look down into the glass, you see it roil and churn. It’s riveting. Beyond that, imagine drinking a green, shimmering Belgian tripel and trying to make it track to the taste of, say, Westmalle. It’s an object lesson in how much appearance factors into our mental formulation of “flavor.” The slight breadiness and vivid effervescence have fused in my mind with the qualities that define a tripel; looking at Lee’s beer, I was forced to go back to the basics of what my palate could tell me.
We’re not saying we now desperately want to drink a glass of sparkly pale ale but if we see one on sale, we’ll definitely try it, which is not what we’d have said last Saturday. Continue reading “News, Nuggets & Longreads 24 March 2018: Glitter, Ilford, AK”
Here’s all the writing about beer and pubs that leapt out at us in the past seven days, covering everything from Pink IPA to Gothenburgs.
First, a blast of pure raving enthusiasm to cheer everyone up as Steve The Pour Fool Body waxes lyrical about the “new rock-star flower-bomb” hop variety that “makes your beer taste like LemonHeads candy”. It sounds good; we want to try it.
Now on to the problem story of the week, BrewDog’s Pink IPA. We considered providing a round-up of all the ‘hot takes’ but decided instead to point to one really substantial, thoughtful post by Oli (@CraftBeerCommie) guest posting at Craft Queer. It expresses a counter view to ours (“the idea itself doesn’t seem so dreadful even if the execution is terribly clumsy”) and puts this specific incident into a broader context of BrewDog’s behaviour over the years:
Brewdog as a company has a long history of misunderstanding (some might be so bold as to say abusing) social commentary as a marketing tool.… [In] the company’s earlier years, the bad humoured, unapologetically offensive tone and actions of the company’s founder-owners was able to shelter beneath the veil of an appropriated revolutionary language and DIY punk ideology.… After this, however, it seems that, as with so many other companies, Brewdog intentionally courts controversy as a means of marketing itself. The search for an initial, perhaps viral reaction of offence before the secondary “A-ha! Here’s the punchline” is yet again delivered in a manner that relies as much on customer enragement as it does engagement.
For more on this subject check out Alcohol by Volume where the opinions of women in and adjacent to the beer industry have been collated.
Continue reading “News, Nuggets & Longreads 10 March 2018: Lemondrop, Brewdog, Hardknott”