When we picked up a few editions of Guinness Time, the brewery’s UK-focused in-house magazine, one thing that leapt out at us was an account of the roll-out of draught Guinness after WWII.
It appears as part of an article called (rather long-windedly) ‘The Men Who See That Draught Guinness Runs Smoothly… The Service Representatives’ from the Spring 1971 edition.
First, there are some helpful numbers:
In 1970 we sold more than 16 times as much draught Guinness as in 1956. Fifteen years ago the number of outlets could be counted in hundreds. In 1962 there 3,200 and now in 1971 there are over 40,000 pubs and clubs where devotees of draught Guinness can get their favourite brew.
By way of context, in those mid-1960s Batsford pub guides we’ve been trawling through draught Guinness is frequently mentioned as a sign of an interesting pub in much the same way, say, BrewDog Punk IPA might be today. That is, by no means obscure, but still noteworthy, and a welcome sight for many beer geeks.
For now, the only biographical information we have about Patrick Fitzpatrick, founder of Godson’s, London, c.1977, is in some old cuttings Ian Mackey kindly shared. One article, from 1978, says that Fitzpatrick, at 23, was ‘one of the third generation of the Murphy family who have run a string of pubs in East London for 50 years’. We knew we’d seen the name Murphy in connection with London pubs and dug through the old paperbacks until we found this is from The Evening Standard Guide to London Pubs by Martin Green and Tony White (1973):
Since the demolition of the Duke of Cambridge on the opposite corner, the White Hart is the only remaining old-style Murphy’s in the East End, apart from the tiny Manchester Arms in Hackney Road. (The Old Red Lion, Whitechapel Road, and the Mackworth Arms, Commercial Road, have both been dragged struggling into the Seventies.) Murphy’s is not, as some people think, a brewery, but a firm which was originated in 1934 by a Mr J.R. Murphy from Co. Offaly who pioneered draught Guinness in the East End of London… Murphy’s, Mile End, remains an honest-to-goodness East End pub… where you can hear Irish music and choose from a wide range of draught beers, including… what is probably the best kept pint of draught Guinness in the East End.
That bit about ‘old-style Murphy’s’ suggests they were quite an institution. That’s supported by the fact that modern pub review websites also say that the White Hart is ‘known locally’ by that name. And yet there is surprisingly little (easily accessible…) information about the pubs or J.R. Murphy & Sons. Company listings suggest that the White Hart was the group headquarters, at any rate, and that it was formally dissolved in 2010.
What we’re especially interested in is whether the ‘fifteen or so’ pubs the Murphys owned constituted the original Irish theme chain – or was it a chain of pubs that just happened to be founded by an Irishman? We’d need to see photos or read descriptions of the interiors to get a sense of how much set dressing there was, but the Guinness and Irish music mentioned are clues. If these pubs were self-consciously Irish, to what extent did they provide a template for the chains that followed in the eighties and nineties?
Do you remember Murphy’s pubs? Or know Patrick Fitzpatrick? If so, let us know below. UPDATE 10/7/2014: we found Mr Fitzpatrick and interviewed him.
I used to avoid Irish pubs, particularly when abroad, thinking they´d be full of tourists. Then I discovered that in a lot of places they´re actually really good places to meet the locals thanks to (a) the bizarre belief that Irish and British things are just inherently cool (b) the fact that they´re shunned by self-righteous tourists like me. So I became more tolerant, and stopped going into a sulk everytime someone suggested going to an Irish pub. But now I’ve been in a few here in Spain, I find myself very unnerved by the fact that they are, here at least, another weapon in the fearsome armada of Heineken International.
Salamanca has at least four Irish pubs and for various reasons I’ve now been in three of them. They´re all Heineken beasts so you get Paulaner and other delights such as Adelscott and Desperados. You may also come across an advert for the local Octoberfest franchise, a subject I blogged about a couple of months ago.
More sinister still (I find) are the various efforts to make the locals drink more and more. Special offers for large drinks, for example. Even the pub quiz turns out to be a syndicated marketing effort.
The very things about the drinking culture in Spain and France that the Government in the UK want us to emulate – moderation and smaller measures – are an anathema to people in the business of selling.
It’s not all bad news though – some of these Heineken outlets do have a guest beer from another brewer. Guinness. Sigh.