More pink beer for the ladies?

Kasteel Cru beer in its little pretend champagne bottle
Kas­teel Cru beer in its lit­tle pre­tend cham­pagne bot­tle

Mar­ket­ing mag­a­zine brings news this week of a new pink ver­sion of Kas­teel Cru, aimed at women. They’re call­ing it a ‘rose’. Where does the idea that women will only drink pink beer come from…? Gulpen­er seem to have the same idea, too.

Kas­teel Cru is a quite pleas­ant if unex­cit­ing lager made with cham­pagne yeast, so already aimed square­ly at peo­ple who don’t like big pints of ale.

Still, bet­ter than putting brown food colour­ing in wine to make blokes drink it, eh?