It’s official: thanks to Lucy Britner at Just Drinks we now know that Sharp’s Doom Bar – the bottled stuff, at least – has been being brewed outside Cornwall since 2013.
From the moment Molson-Coors bought out Sharp’s in 2011 people down here in Cornwall have been wondering how long it would be before production moved to Burton-upon-Trent. Others assumed it had already happened and that there was slyness afoot. One local source even told us they’d heard a Sharp’s brewer dropping big hints about it last year.
Now the cat’s out of the bag, what does it mean?
In a part of the world where the act of buying local is highly politicised it might create opportunities for other Cornish brewers to supply restaurants, supermarkets, delicatessens and bars which have, until now, been happy with bottled Doom Bar.
In reality, though, we suspect it will take months for most people to clock this news and, even then, many won’t care – it’s a popular beer which presumably sells to the trade at a competitive price and it’s still Cornish-ish, right?
But if we ran a business and had for the last two years been buying those bottles on the understanding that the beer was Cornish-made – and probably pitching it to our customers as such – we’d be pretty annoyed.
We came to this story via the Western Morning News and are grateful to Kev Head for pointing us to the original source.
We asked Sharp’s the following question on Twitter but have yet to get a reply despite prodding: