Perfect Pride and the fear of the shred

Last night at our local, The Drapers Arms, we enjoyed perfect London Pride: solid foam, dry bitterness, a subtle note of leafy green, wrapped in marmalade, with a lantern glow.

Delightful as this was, it also triggered a sense of frustration, because lots of people won’t believe us, because they don’t believe that Pride can be that good, because they’ve never had a pint that isn’t half-dead.

The thing about beer, and cask ale especially, is that all the subtle variables make recommending or endorsing any particular product a risky business.

It’s as if you’ve told people about a great song…

…and then when they try to act on your advice and listen to it they get, nine times out of ten, the shred:

Or like giving a film five stars but the only version on the market is the studio cut, pan-and-scan, VHS-transfer with burned in Dutch subtitles.

That’s why these days we tend to talk about specific pints or encounters rather than saying “Pride is a great beer” or “Tribute is fantastic”.

Or, alternatively, give mild endorsements with multiple caveats.

The best you can hope for, really, is that a beer will more often be good than bad when people encounter it in the wild.

A footnote: The Drapers had Pride’s beer miles listed as 6,120. It’s not as if it’s being brewed in Japan in the wake of the takeover, of course, but ownership matters.

Mulled beer attempt 1

We followed the Wikihow advice for our first experiment, egg yolk and all. We took a bottle of London Pride, added spices, ginger, honey and warmed it up. We then added an egg yolk & sugar mixture.

The result looked like tea, smelled like mulled wine and tasted like a hot cross bun with hops. Drinkable, but would be better with a less hoppy beer.