Here’s all the writing about beer and pubs that leapt out at us in the past seven days, covering everything from Pink IPA to Gothenburgs.
First, a blast of pure raving enthusiasm to cheer everyone up as Steve The Pour Fool Body waxes lyrical about the “new rock-star flower-bomb” hop variety that “makes your beer taste like LemonHeads candy”. It sounds good; we want to try it.
Now on to the problem story of the week, BrewDog’s Pink IPA. We considered providing a round-up of all the ‘hot takes’ but decided instead to point to one really substantial, thoughtful post by Oli (@CraftBeerCommie) guest posting at Craft Queer. It expresses a counter view to ours (“the idea itself doesn’t seem so dreadful even if the execution is terribly clumsy”) and puts this specific incident into a broader context of BrewDog’s behaviour over the years:
Brewdog as a company has a long history of misunderstanding (some might be so bold as to say abusing) social commentary as a marketing tool…. [In] the company’s earlier years, the bad humoured, unapologetically offensive tone and actions of the company’s founder-owners was able to shelter beneath the veil of an appropriated revolutionary language and DIY punk ideology…. After this, however, it seems that, as with so many other companies, Brewdog intentionally courts controversy as a means of marketing itself. The search for an initial, perhaps viral reaction of offence before the secondary “A-ha! Here’s the punchline” is yet again delivered in a manner that relies as much on customer enragement as it does engagement.
For more on this subject check out Alcohol by Volume where the opinions of women in and adjacent to the beer industry have been collated.
Keg beer dispense quality is not often talked about in the UK, at least in contrast to the perpetual hand-wringing that goes on with regard to cask ale. But it deserves to be a very big issue, because a huge number of pubs and bars in the UK are not set up to serve craft keg beer in the best condition…. That’s because most keg dispense equipment in the UK has been designed to suit low-carbonation, sterile-filtered big-name lager brands, which are relatively easy to look after. But modern craft beers come in a bewildering variety and they need individual treatment, be that a higher temperature of serve or a different gas mix.
I knew I had mere hours with a man I didn’t know. But with a hundred questions in my head none of which could be answered by someone intent on impressing me, I would need to put my questions aside and make him feel at ease enough to remove his veneer. But how would I do that? Strangely enough, I did know. I needed just two simple props: a pub table and some beer.
Reines and I are sharing a quiet moment at the after-party of the town’s homebrew competition and festival, which he organizes. Things are getting a little philosophical because, well, we’ve been drinking since lunchtime. We’ve just spent a half hour kneeling on the floor in front of his new sound system, listening to Nordic heavy metal at a volume I was sure would echo across the fjords and all the way back to my home in England.
Our favourite thing? Fritz the bucket. (Oddly misnamed Franz in the text.)
I am fully aware and appreciative of the costs involved in creating beer and I am in no doubt that prices are fair (for the most part). I just know that I’m not flush enough. So what am I suggesting here? That breweries should make no-frills beer for us poor people too? That there should be a pay-it-forward scheme involved? No, of course not. I’m just highlighting the fact that keeping up with trends in craft beer is exclusionary in it’s nature and there should be some awareness of this. Not everybody can take part. This doesn’t necessarily mean that the people who can’t or don’t take part are any less enthusiastic about beer than the people collecting new cans like Pokémon cards.
There’s been a fair bit of news on the sexism-in-beer front this week:
Brewers! You will want to get your hands on the new e-book by Andreas Krenmair, Historic German and Austrian Beers for the Home Brewer. He’s undertaken lots of painstaking research to come up with recipes for everything from Dreher-style Vienna lager to Mannheimer Braunbier. We bought a copy and have already found lots to chew on even though we don’t have any immediate plans to brew.
Here’s something a bit different: from the BBC World Service programme Outlook, some audio, on the subject of Rwandan ‘banana beer’. Christine Murebwayire grew up in a family of banana beer brewers and then, many years later, used it to drag her family out of poverty:
“A lot of people like to drink banana beer but some educated, smart people feel uncomfortable drinking it because it’s not a very sophisticated drink. So I thought, if I could make a smarter drink to drink on social occasions, it will appeal to a bigger market….”
(We think you should be able to listen to this worldwide; apologies if not.)
This week we’ll finish not with a Tweet as usual but with a film trailer: Walk Like a Panther is a real sign of the times — a Full Monty style comedy about a community banding together to save the local pub from closure.
In my experience, people are uniformly tight-lipped about their employers, and trying to suss out which breweries treat their employees well and which don’t has always been elusive…. There are some real surprises here. Rogue has long had a reputation as a terrible place to work, thanks in part to this report. But on Glassdoor, it’s getting a quite-respectable 3.9. New Belgium, by contrast, is usually described as something like heaven to work for, and it’s getting only a 3.5.
It’s 7 a.m. at The Market Porter in South London, and I’m eyeing the choices behind the bar. “You alright there?” the barman asks. This is the first time I’ve stopped by the pub on my way to work in the morning, and I have no idea what to get. Honestly, what I want is another coffee. But eventually I settle on a cider: the “Traditional Scrumpy,” which is a feisty six percent alcohol. As the morning sun pokes through the patterned glass windows, it goes down a lot better than I expect.
Here’s everything that grabbed us in the world of beer and pubs in the past week, from inclusion to IKEA.
Before we start, though, here’s a reminder that other links round-ups are available: Stan Hieronymus posts every Monday (latest) and Alan McLeod has nabbed Thursday. Do take a look if our list below leaves you hungry for more.
Alcohol was never a feature in our family household. My British-born Jamaican mum never kept lowly bottles of brandy hidden in the kitchen cupboards and we weren’t accustomed to anything more than a non-alcoholic “Buck’s Fizz” at Christmas time. As a small kid, Sundays were for church. As a bigger kid, I was too preoccupied with school. And as far as I was concerned, alcohol was something that was out of sight, and therefore entirely out of mind. I knew of it; I knew other people that liked it and drank it, but the only education I had about such a big part of the culture I was born into was from those borderline hilarious Channel 4 documentaries about people binge-drinking and puking up onto the street.
Marketing a product to people who already love that product is about trends and loyalty and surprises. Finding new fans is a more difficult endeavour, especially if you’re so far down your own rabbit hole that you don’t know what they don’t know. A large percentage of drinkers aren’t invested in the breweries you care about/you are. Many people don’t understand what they’re buying. A lot of drinkers aren’t actually sure what the difference is between cask and keg. And yes – some drinkers, to our constant unfair derision – truly believe that cloudy beers are off. It’s time to admit it: we’re answering the wrong questions about beer.
It’s the result of a collaboration between restaurateurs Luke Wilson and Cameron Emirali, who run 10 Greek Street, distributor Nick Trower of Biercraft and Stephan Michel, the owner of Mahr’s Bräu, the craft-beer world’s favourite traditional German brewery…. The result is a kellerbier, an unfiltered and unpasteurised amber lager inspired by Mahr’s world-renowned ‘Ungespundet’ (known as ‘U’). It’ll be made with German malt and hops, fermented with Mahr’s yeast, and brewed in the traditional way, including a single decoction step and four weeks’ lagering.
SIBA have created an expensive box-ticking exercise that replicates what breweries already have to do legally. They’ve removed a route to market for non-members, are taking money from PubCos intent on dropping cask from local breweries, and are risking further reducing choice for drinkers whilst also increasing profits for PubCos at the expense of brewers and drinkers alike…. I really can’t see how they can claim to represent the interests of independent breweries, and I can’t see how CAMRA can continue to use Flying Firkin [which SIBA recently acquired] as a recommended wholesaler whilst it runs the very real and emerging risk of reducing consumer choice.
This week saw the release of statistics from the British Beer and Pub Association (BBPA) suggesting that though beer consumption overall is up, sales of beer in pubs and bars (the on-trade) was down by 2.4% based on the previous year, equating to some 88 million fewer pints. Tandleman has some thoughts here: “For those with jobs and ‘just about managing’, choosing to drink cheap beer at home as pub prices increase on those already wage squeezed, is rapidly becoming a no brainer.”
For Beer AdvocateGail Ann Williams and Steve Shapiro offer a portrait of a new wave Belgian ‘nano-blendery’. As well as a discussion of the cultural significance of a new blendery charging what by Belgian standards are eye-watering prices for challenging products (cinnamon Framboos!) it’s also full of interesting details on the process:
Souvereyns combines three inoculated wort components for all of his beers, relying on relationships with three Lambic producers: Girardin, Lindemans (in Vlezenbeek), and De Troch (in Wambeek). In particular, he believes the De Troch influence is key to his flavor signature. “De Troch is one of those breweries that is so underrated. The Lambic [it] makes is phenomenal but people only relate that brewery to sweetened products,” he laments, referring to quickly-produced fruit beers which subsidize the old brewery’s limited Oude Gueuze production.
(We’re not quite sure when this piece appeared online but we only noticed it this week.)
We’ll finish with this archive film from the BBC on the boom in northern clubs during the 1960s. It contains lots of shots of foaming pints.
#OTD 1965: "It's like seeing theatre again, except I can have a pint." Panorama ventured up north to Greasborough, to report on the evolution of working men's clubs. pic.twitter.com/aApxMotVD3