Crediting others with sincerity

Why is it so hard for people to believe that other people really enjoy drinking the beers they say they enjoy drinking?

We saw anoth­er small out­break of sec­ond-guess­ing last week when Matt Cur­tis wrote in glow­ing terms about Har­vey’s Sus­sex Best – a beer we also hap­pen to love.

To para­phrase, the sug­ges­tion we saw float through the time­line was that Matt and oth­ers don’t real­ly believe Sus­sex Best is bet­ter than, say, Greene King IPA – it’s just that it’s trendy, or at least on the approved list of Beers You’re Allowed to Like.

The same think­ing some­times seems to be behind the dis­missal of ‘craft murk’ – that is, hazy IPAs and the like – and sour beer, lager, or any oth­er style you care to think of.

Here’s what we think the thought process looks like:

  1. I don’t like this beer.
  2. I find it impos­si­ble to imag­ine any­one else lik­ing this beer.
  3. Peo­ple who say they like this beer must be delud­ed, or lying.

The assump­tion that every­body else’s opin­ions are either (a) part of a herd response to hype or (b) delib­er­ate con­trar­i­an­ism… Well, it gets a bit wear­ing, to be hon­est.

After all, taste is a del­i­cate mech­a­nism. Even in this team, Jess is bare­ly sen­si­tive to light-strike or skunk­ing, while Ray is; Ray isn’t espe­cial­ly attuned to diacetyl, but Jess is.

We can’t speak defin­i­tive­ly for any­one else, of course, but we know this: when we say we’ve enjoyed drink­ing some­thing, it’s because we enjoyed drink­ing it; when we say we don’t, it’s because we don’t.

And we try to assume the same of oth­ers.

Of course there are times when you might ques­tion the motives of a review­er – do they have a com­mer­cial rela­tion­ship with the brew­ery? Are they paid to under­take PR on its behalf? Did it send them a lav­ish ham­per of free­bies?

We do also think that some beers are bet­ter than oth­ers, where ‘bet­ter’ means ‘more like­ly to appeal to peo­ple in a giv­en group’, whether that’s beer geeks, main­stream drinkers, tra­di­tion­al­ists or whichev­er.

But we’ve no rea­son to doubt that Tan­dle­man gained real plea­sure for his pints of Mor­land Orig­i­nal, or that Al found some­thing to appre­ci­ate in Ten­nen­t’s Lager, or that Brad has nev­er had a beer from The Ker­nel that was “any­thing short of out­stand­ing”.