A while ago, we thought aloud about whether there was anyone talking or writing about beer with anything like the ability of Jamie Oliver or Delia Smith to mention a product and immediately cause it to sell out across the country.
Though she’s not quite there, we reckon Sarah Warman (@sarahfwarman) might be the one to watch. (Literally.)
Back in 2011, we joined Twitter because we were frustrated by the BBC’s blank refusal to mention beer in any substantial way on its flagship weekend cookery show Saturday Kitchen and wanted to join in a campaign to encourage them to reconsider. It didn’t really work.
In recent months, however, without much fanfare, Channel 4’s Sunday Brunch (another show following much the same template of light chat around a cooker) has done what we all wanted and made beer a semi-regular feature, with Ms. Warman as their in-house expert.