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marketing

The Hay-on-Wye of Beer?

Kelham Island Tavern (sign), Sheffield

Hay-on-Wye is a small market town on the border between England and Wales famous for its thirty or so bookshops. Since the 1970s, those bookshops, and then the literary events they’ve attracted, have helped Hay prosper. Without them, it would receive a fraction of its current number of visitors.

We don’t think there’s quite an equivalent ‘beer town UK’, but Sheffield springs to mind as a possible contender.

It has more than its fair share of great pubs and breweries: we’ve found that, there more than any other UK city we’ve visited, an ordinary looking pub chosen at without prior research will turn out to be selling something we can get excited about.

Has anyone measured the impact on beer tourism on Sheffield’s economy? Has the City Council considered actively promoting Sheffield as a destination for beer lovers?

With a little work, it could it be Britain’s Beervana. As it is, anyone visiting the UK looking for good beer should certainly aim to spend a day or two there.

Let us know if there are other candidates we’ve missed. Burton, perhaps, has a greater entitlement.

Categories
beer reviews pubs

Mid-morning crowds at the bar

It was 11:45 in the morning at the Sheffield Tap and we couldn’t get served.

Two harassed bar staff — one of whom was a woman with a moustache (Movember) — were trying to deal with a four-deep crowd of football fans and beer geeks at the bar. One bloke wanted to taste a few things. The bar staff were patient about it but the punters behind him weren’t. A couple of low-key rows broke out: “Don’t let that bloke push in front of you! You were there first!”; “No I wasn’t, you nobhead. Shut up!”

Eventually, squeezed into a corner with our Thornbridge Pivni (“Possibly the best breakfast beer in the world” — Reluctant Scooper), we wondered whether, when this pub first opened a couple of years ago, anyone ever expected it to be this busy at any time, let alone before midday.

The market for craft beer bars isn’t saturated yet. If there’d been another one a few doors down, we reckon that would have been full, too.

Tasting notes (all Thornbridge): Pivni (3.7%3.2%) was delicious — how we falsely remember Summer Lightning tasting; Black Harry (3.9%) was one of those milds that’s coy about it, pleasant enough, but lacking oomph; Sequoia (4.5%) was our favourite, light-bodied and exotic-tasting — what Ewoks would drink; and Versa (5%) was a Schneider-alike with big banana aromas and lots of toffee flavour.

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American beers beer reviews Germany

Every beer gets a second chance

Both variants of the Brooklyn/Schneider Hopfen Weisse in their beautifully designed bottles

We hated Schneider Hopfenweisse when we tried it a couple of years ago and I almost turned my nose up when offered it on draft at the Devonshire cat, Sheffield. Nonetheless, I got my half (a mere £2.80…) and gave it another go.

It’s always a good idea to give a beer a second chance. Wowzers, Penny. I take it all back. It’s wonderful.

It’s like a turbo charged wheatbeer with crisp, almost tangible hops; bubblegum cut with grapefruit. Truly extreme and fabulous for it. Oddly, the German-American parentage gives this a very Belgian aroma (booze + spice) which really adds to the pleasure.

Boak

Categories
pubs real ale

The best pub in Britain?

A couple of weeks back, we heard that the Kelham Island Tavern had been named CAMRA’s pub of the year for the second year running and, at a loose end on a wintry Sunday afternoon, we popped up to Sheffield to give it a go.

There were friendly staff and a mixed crowd. The pub is definitely characterful — not sterile, but not grotty either.

We hadn’t tried any of the beers on offer, and weren’t overly familiar with any of the breweries, so chose more-0r-less at random. Midnight Stout from (we think) ‘the Brew Company’) was had those vanilla and chocolate flavours of which we’re so fond; white rose Bucking Blonde (eugh — what an awful pump clip!) was a delicious pale and hoppy beer with a pleasingly sulphurous aroma.

Finally, the best of the bunch. We’d had heard of Pictish Brewing, of course, because Tandleman mentions them in glowing terms from time to time. Brewers Gold was truly excellent, hard not to down in one, it was so crisp. One of those beers which both creates and quenches thirst. It had zing up the wazoo.

We liked this pub a lot and it’s certainly convinced us that we need to check out the runners up for pub of the year.

Our views on the nearby Fat Cat and some thoughts on Thornbridge to follow in later posts.

Categories
pubs real ale

I should be on that train

The Sheffield Tap, the newish Thornbridge-affiliated pub on platform 1 at Sheffield’s central station, is a very, very dangerous development.

It’s very easy to find yourself standing at the bar with a half-empty glass of delicious, crisp Thornbridge White Wild Swan watching your train leave without you. And the worst thing is, you don’t even care. Trains are ten a penny, but beer this good is hard to come by.

Seriously, this pub is excellent. It has a beautiful interior, incredible cask beer and (although we didn’t count) what might be the best range of bottled beer in the country, all available to take away.

Now let’s have one of these at every station in London, please.

With thanks to Pete Brown for the tip off. Pretty much all the other bloggers went together a few weeks back and seem to have enjoyed it too.