News, Nuggets and Longreads 30 March 2019: Magic Rock, Bottle Shop, Light Ale

Here’s all the news and commentary on beer and pubs that grabbed us in the past week, from takeovers to light ale.

First, some big news which would be more exciting if it hadn’t seemed inevitable, and if we hadn’t been through this cycle multiple times in the past decade: Huddersfield’s Magic Rock has been acquired by multinational brewing company Lion.

We’ve always found Magic Rock’s Richard Burhouse to be a frank, thoughtful sort of bloke, and his statement strikes home in a way these things often don’t:

Of course, I realise that this news will not be universally well received but I’m also conscious that internationally renowned brewing companies don’t invest in Huddersfield every day, and I’m delighted that the journey we started eight years ago has got us to this point… I’m proud that we continue to be a good news story in the town; the deal with Lion secures growth and longevity for Magic Rock, genuine job security for our employees and enables us to hire more people and contribute more to the economy of the local area going forward.

It’s interesting that of the four breweries involved in the founding of United Craft Brewers in 2015, three have now been bought by multinationals. We said at the time that UCB represented a statement of ambition, which ideas seems to have been borne out by the passage of time. Anyway, that’s one rumour down, leaving one more (that we’ve heard) to go…


More news, not perhaps unrelated to the above:


Light split (HSD and Light Ale).

Justin Mason at Get Beer. Drink Beer. has been researching and reflecting upon one of the most popular 20th century beer mixes, light and bitter:

Light and Bitter is, as you might expect, a half of Bitter (usually a bit more, three quarters wasn’t uncommon) served in a pint glass or mug with a bottle of Light Ale as an accompaniment. This was to be mixed as you saw fit, either in measured stages but more usually as half the bottle, taking it almost to the top, and the other half when you were down to the half pint level again… I couldn’t remember the last time I saw anybody order or drink a Light and Bitter in any pub I was in for at least ten years…


A mural in south London.

Staying in the realms of the old school, Deserter has been touring the working men’s clubs of south London:

Have you ever walked past those huge old buildings that have a Courage sign from another epoch, but offer no encouragement to enter? They’re members’ clubs, where the beer is as cheap as fibs and ‘refurb’ means a new snooker table. Liberal Clubs, Working Men’s Clubs, Social Clubs. A mystery to most. A sanctuary to some… Roxy and Gail had become members of a CIU club and that entitled them to visit any of their 1800+ clubs in the UK and take in their special ’70s-ness, low-price pints, massive function rooms and strong cue-sports presence. I borrowed a card and kicked off our club tour at the Peckham Lib.


J.W. Lees Harvest Ale 2002 & 2009.

Archive article of the week: can you imagine a newspaper today publishing anything as niche and geeky as this set of vertical tasting notes by Michael Jackson on J.W. Lees Harvest Ale from 1995?

The exact influence of age is open to argument. Ninety-nine out of a hundred beers will go downhill. Only the strong and complex might improve. Before this tasting, I would have said that Lees Harvest Ale might develop favourably for three to six months. Now, I think six or seven years. Beyond that, oxidation creates Madeira-like notes, which can become dominant. From day one, the herbal floweriness of the hop can recede, but it was still definitely evident in the 1990.


For more good reading, check out Alan on Thursday and Stan on Monday.

Feelings about Fuller’s

On Friday it was announced that Asahi had acquired the brewing wing of Fuller’s, subject to rubber-stamping, and we felt, frankly, gutted.

Jess, being a Londoner, took it especially hard, though not, perhaps, as hard as the person who runs the London Historians Twitter account:

For Fuck's sake Fuller's. What's wrong with you?

With a few days to absorb and reflect we’re still feeling disappointed, despite commentary from those who argue that Asahi aren’t the worst, that it’s a vote of confidence of cask, and so on. It still feels as if someone you thought was a pal has betrayed you.

We know this is completely irrational, business is gonna business, and so on and so forth, but we kidded ourselves (or were seduced into?) thinking Fuller’s was a bit different.

Of course the signs were all there (the lack of respect for Chiswick Bitter, for example, in favour of anything they could slap SESSION IPA on) but there were positive indicators too – surely if they were going to sell up they’d have done it in 1963, or 1982, or… And why the interest in old recipes, in collaborations and so on, if there wasn’t some kind of sentimental attachment to the idea of the family business, heritage and beer?

Oddly, when the news broke, we were eating breakfast in a Fuller’s hotel-pub, and it seemed that the staff were as bewildered as us. As customers asked them for their views, they politely muttered, “We don’t know much about it, I’m afraid.” They appeared to be reading news websites and social media to work out what was going on in the company they work for.

We made a point of going into a couple more Fuller’s pubs over the course of the weekend, like mourners clutching at memories of the recently deceased. The beer tasted as good as ever – better, in fact, especially the stuff badged as Dark Star and Gale’s. Again, staff seemed on edge, in one case openly snapping at a beer bore who insisted on lecturing them about Asahi and how the takeover would ruin the beer.

It’s worth noting, by the way, that this was being talked about in several pubs we visited, including one non-Fuller’s pub, all of them, we’d have said, ‘outside the bubble’. People have heard of Fuller’s and were interested in this news, which got covered heavily in the mainstream press.

From a couple of sources, it became clear the brewing staff were in shock, too. Head brewer Georgina Young:

It was a long and very emotional day.

Here’s what one Fuller’s employee said to us in a private message on Saturday:

I wish I knew more – we all found out yesterday… It’s a rational business decision but a devastating one for beer. If we are not independent, what’s the point? What do we still represent? All this stuff about brands and growth is pretty meaningless to Fuller’s customers who will just be pissed off.

Maybe this will not damage the beer in the long run, who knows. We’re aware it’s a controversial view but we’ve been really enjoying Young’s recently, ironically in lots of Young’s-branded pubs where the average punter probably doesn’t realise the brands and the pubs parted company years ago. We’d certainly be quite happy to walk into pubs and find cask ESB alongside Pilsner Urquell. (And Frontier Craft Lager hurled into the skip of history.)

What we do worry about is those hidden gems – the non-flagship backstreet pubs in West London where grey paint and fake ghost signs have yet to take hold, and which still feel vaguely like boozers. They’re either going to get trashed, or ditched, aren’t they?

And we worry about whether this means Fuller’s, as a brewery, will stagnate. What will motivate disenfranchised staff to try new things, or throw themselves into reviving old recipes? It’s been hard to find London Porter in any format for a couple of years – will this finally kill it off for good, along with poor old Chiswick? Look at Meantime: the quality or the core beer may be good, but the breadth of the offer is now distressingly bland.

All that’s kept us going into Fuller’s flagship plasticky, faux-posh corporate pubs for the past decade is the beer. We go to the Old Fish Market in Bristol because we crave that distinctive yeast character once in a while, not for the branded coffee and gin experience in surroundings that resemble a hotel lobby.

We don’t know how this will turn out. We’re not going to boycott Fuller’s. We’re not ‘butthurt’. But something in the relationship has changed, and we will probably end up drinking less Fuller’s beer without thinking much about it.

News, Nuggets & Longreads 4 August 2018: Alcohol, Mirages, Contracts

Here’s everything to do with beer and pubs that struck us as bookmarkable in the past week, from alcohol guidance to estate pubs.

First, a bit of news from the other side of the world: Lion, which seems to be on a spending spree, has just bought pioneering New Zealand ‘boutique brewery’ Harrington’s, founded in 1991.

Meanwhile, in Australia, AB-InBev (via it’s ZX Ventures investment wing) has acquired online beer retailer BoozeBud, to go with similar purchases worldwide such as Beerhawk here in the UK.


 

Illustration: poison symbol (skull and crossbones)

For the Guardian philosopher Julian Baggini reflects on the essential problem of alcohol guidance in the UK: the entanglement of scientific evidence-based advice with matters of morality.

[We] like to think in clean, clear categories of good and bad. With our puritanical Protestant history, alcohol has always fallen on the dark side of this divide. So when the truth turns out to be complicated, rather than accept this maturely, we refuse to acknowledge the good and carry on as though it were all bad. Because drunkenness is sinful, moral condemnation of it trumps any other redemptive qualities it might have.

Continue reading “News, Nuggets & Longreads 4 August 2018: Alcohol, Mirages, Contracts”

News, Nuggets & Longreads 21 July 2018: Films, Maps, Infographics

Here’s everything about beer and pubs that grabbed our attention in the past seven days, from SIBA to Ales by Mail.

First, an interesting nugget of news: a few months ago, SIBA’s members rejected a bid by leadership to make room in the organisation for larger breweries; now, rather on the quiet, the membership has been overruled. One SIBA member contacted us to express disappointment, but also resignation, and relief that at least it didn’t seem to be causing a huge row: “SIBA needs a period of calm and a sense of business as usual.” Steve Dunkley at Beer Nouveau, meanwhile, offers commentary from a small brewer’s perspective:

SIBA is repositioning itself to include, and be funded, by bigger breweries, at the expense of the smaller ones. It’s setting its stall out to campaign for tax breaks for large companies, at the expense of smaller ones.  It claims to be the voice of Independent British Brewing, yet running the very real risk of closing down a lot of its small members, driving away a lot more, and not attracting even more. SIBA has around 830 members, less than half of the almost 2,000 British breweries there were in 2016, yet still claims to be the voice of the industry. It states itself that the majority of its members produce less than 1,000hl, yet its actions don’t represent them.

Continue reading “News, Nuggets & Longreads 21 July 2018: Films, Maps, Infographics”

Crossover Event: Beavertown & Heineken

Heineken sign

Beavertown has sold a substantial stake to Heineken  — they’re not specifying how much but 49 per cent seems a reasonable assumption — and our Twitter mentions have gone a bit mad.

That’s because a few weeks ago, you might recall, we wrote a piece reflecting on signs one might look out for to indicate that a brewery is readying itself for sale, pointing to Beavertown as an example of a firm that seemed to be glowing hot.

Now, let’s be clear: our post was actually pretty tentative — might this, possibly that — and, though we named AB-InBev as a possible suitor in the quick Tweet we fired off before the post, we didn’t specify any names in the post proper because we didn’t have a clue.

Even if we’d guessed Heineken would have been low down the list given its fairly recent acquisition of another London brewery, Brixton.

(Although within minutes of our posting multiple people had messaged us to say, “It’s Heineken”, and proper journalists soon ferreted out the story.)

So, yes, we’re feeling pleased that our logic was tested and seems to have held up but, no, we don’t feel like soothsayers or a pair of Mystic Megs. What we came up with was half educated guess, half luck.

In the PR around today’s news Beavertown has addressed a few important points head on, admitting to having swerved telling the truth because (as we acknowledged in our post) businesses don’t generally talk about deals while they’re being negotiated and, indeed, are usually legally prohibited from doing so:

It’s been an uncomfortable few weeks as speculative rumours have been flying about.  The reality is that sometimes in business you can’t share everything and I’m a true believer in not talking about anything unless it is a done deal, and up until this very day there was no deal.

It’s at this point, though, that we’ll refer to an even older post of ours, from May last year: breweries could avoid a lot of the criticism and high emotion that hits on takeover day, and lingers for months and even years after, if they made a point of saying from much earlier on in the cycle something like, “We sometimes talk to potential investors and would never rule out selling a stake in the company, just so you know.”

People will probably understand if you have to keep the specifics of particular deals quiet, as long as the very idea that you might be talking to whichever global giant isn’t a nasty surprise.

Whatever the logistics behind the decision, however good the news for the company, regardless of whether the beer stays the same, there will always be people who feel stung when a company which was selling a set of values as much as pale ale decides that one of those values doesn’t matter any more.

More on Fuller’s and Dark Star, Plus Links

Illustration: dark star -- SOLD

Having reacted in the immediate aftermath of the news that Fuller’s has acquired Dark Star we’ve been thinking and talking about it since, and seeking additional input.

First, we asked on Twitter whether they thought this was good or bad news. Predictably, lots of people wanted a not sure, don’t know, don’t care option, which we deliberately omitted because we were after a decisive result. But of course that’s the camp we’re in, though erring on the optimistic side — Dark Star seemed in the doldrums to us and this is more likely to lift it than destroy it. Of the 425 people who did feel strongly and sure enough to vote, 65 per cent leaned that way too:

In the meantime some concrete information has emerged. For the Morning Advertiser James Beeson interviewed Dark Star MD James Cuthbertson who said:

“There will be some overlap in our accounts and sales teams, and there will be some redundancies, which we will hope to keep to a minimum. However, Fuller’s have worked very hard to make sure their ex-staff are well looked after, and this ties back into the overriding point which is that they just ‘get it’; they know how to treat beer and treat people.”

There have also been substantial reflective pieces from Pete Brown, who is typically keyed into the emotional aspect of the story:

When a brewery gets bought, depending on the circumstances, it can feel as though people you believed in to live the dream on your behalf have turned out to be just like everyone else – they’ve disillusioned you and let you down. Alternatively, it may be that they stood heroically for as long and they could, but eventually had no choice to succumb, proving that a rebellious, anti-establishment stance is always ultimately doomed to failure.

And Roger Protz, who is generally critical of takeovers and sensitive to corporate skullduggery, but here says:

The success of the craft beer sector is creating a number of acquisitions…. These takeovers have been driven to a large extent by rapidly declining sales of global lager brands and old-fashioned keg ales. Fuller’s on the other hand is not a global brewer and its beer sales are not in decline. But working with Dark Star and creating collaboration beers with Moor Beer of Bristol and Marble has shown the kudos that can be gained by identifying with a craft sector that has such appeal to younger and discriminating drinkers.

His summary of the background to Fuller’s takeover of Gale’s in 2005 is helpful, too: an uninterested family, a decrepit brewery, and little choice for Fuller’s but to close it down; but lingering local resentment all the same.

* * *

Some people seem puzzled or even irritated at the focus on this story, especially those who don’t live in or anywhere near London and the Home Counties, but of course it’s not just about Dark Star — it’s a case study in what might happen elsewhere in the country.

If you want to play the prediction game perhaps start by looking for a brewery with a convincing modern craft beer identity and high profile, but that has seemed a unsteady in recent years. Dark Star, the example at hand, lost its superstar head brewer, Mark Tranter, in 2013, after which its beer was widely perceived as having dipped in quality. It also seemed to be struggling to maintain its relevance in a world of Cloudwaters and BrewDogs, always one rebrand behind the zeitgeist.

Or, to put all that another way, breweries rarely seem to sell up in the heady hype-phase — it’s during the come down that they’re vulnerable.

Thought for the Day: Fuller’s and Dark Star

Fuller's pumpclips.

News broke this morning that Fuller’s has taken over Dark Star, one of the pioneering UK craft breweries. (Definition 2.)

Those who have studied their British beer history, or happen to have lived through it, will perhaps wonder if this is Fuller’s moving into Whitbread territory. Back in the post-war period Whitbread ‘helped out’, then took over, a slew of smaller breweries until they had become a national operation — the precursor to the rather faceless international brewing firms we know today.

The difference, it seems to us, is that back then (to generalise very broadly) Whitbread were after pubs, not brands. They wanted outlets for their own products — a hundred pubs here, a hundred pubs there — but did away with local brands and closed down local breweries, which maximised the impact of national advertising campaigns and kept things simple, if bland.

Now, in 2018, firms such as Marston’s and Greene King have pubs but feel under pressure to offer a wider range of beer. For them, owning a portfolio of smaller breweries or at least brewery names is a great way of doing so while controlling margins and simplifying supply chains. Some people call this ‘the illusion of choice’ which is accurate if you define choice as the ability to decide where your money ends up. But often it really is choice, at least in terms of styles and profiles, to a degree. Better than nothing, at any rate.

Fuller’s has tried selling its own craft brands, with some success, but Dark Star really is something different. Fuller’s has golden ales and summer ales but no Hophead of its own and we imagine that’s the specific beer this deal has been done to secure. (Perhaps based on sales figures from The Harp, a central London freehouse acquired by Fuller’s long-regarded as an unofficial town tap for the Sussex brewery.) Dark Star’s four pubs are neither here nor there — probably more trouble than they’re worth — and Fuller’s is not Whitbread circa 1965. We’re not even sure it’s the Fuller’s that bought and shut down Gale’s in 2005-06, to general outrage, and we’d be very surprised if production of Dark Star beers moves to west London anytime in the next decade, given increased interest in provenance and transparency among consumers.

News, Nuggets & Longreads 2 December 2017: Brixton, Walkabout, TransPennine Trains

Here’s everything that grabbed our attention in the past week from sexist beer branding to chronic Oztalgia.

First, that brewery takeover news. Well, we say ‘takeover’ but in fact Heineken has actually acquired a non-controlling (49 per cent) stake in south London’s Brixton Brewery. With this, Camden Town and London Fields in mind, it begins to seem that the key to luring in investment from Big Beer is a good neighbourhood-specific brand name. We can certainly imagine Brixton Craft Lager competing for bar-space with Camden Hells in the near future. The general reaction seems to be neutral, shading positive — ‘good for them’ — but this slam from Yes! Ale reflects the counterview: “You may as well be pissin’ straight into the fermenter, Moneybags.”

Meanwhile, Spanish firm Mahou San Miguel has acquired a 30 per cent stake in Avery, a brewery in Colorado, while AB-InBev has acquired Australian upstarts Pirate Life lock, stock and (ahem) barrel. December is a busy time for this kind of activity every year now, it seems, perhaps for as obvious a reason as everyone scrambling to wrap up negotiations before the Christmas lull.

One final bit of reading on this: Richard Taylor of BrewDog writing at the BeerCast suggests that the Pirate Life story might signal how this will play out in future takeovers, with Big Beer winning over reluctant craft brewers with the offer of a separate smaller brewery to play around on making sour beers or whatever. “Hey guys, it’s fine”, he imagines the Big Beer negotiators saying. “We’ll build a new brewery for your core stuff and push it to market. You can keep the old kit and go wild on it. Brew what you like! Go for IT! HIGH FIVE. NOW. HIGH FIVE US LIKE A DUDE. RADICAL!’”

Continue reading “News, Nuggets & Longreads 2 December 2017: Brixton, Walkabout, TransPennine Trains”

QUICK ONE: The Problem is Hypocrisy

Illustration: a pint of beer in chalk on a blackboard.

Selling your brewery for fabulous amounts of money to a big multinational isn’t a problem — it’s doing so when you’ve made capital from being opposed to just that kind of thing.

If you had made a point of saying along the way, ‘We would never rule out selling to someone like AB-InBev — we have no beef with Big Beer,’ then it’s unlikely anyone would get annoyed when you did so.

So why didn’t you do that?

It must have been at least partly because you believed you’d gain less publicity and adulation, and sell less beer.

You might have been right to think that, but we suspect not: the other way, you’d gain marks for honesty, and pick up the kind of fans for whom beer isn’t so pungent with politics.

Either way, if you insist independence is important when it benefits you but then decide people who care about it are silly and immature when your situation changes, expect them to be annoyed.

News, Nuggets & Longreads 6 May 2017: Malt, Monkeys and the Daily Mail

Here’s everything that’s grabbed our attention in the last week in the world of pubs and beer, from drunken monkeys to the soap opera of brewery takeovers.

The mayor with his homebrew.

Lars Marius Garshol found himself in a town ‘Where the Mayor Makes His Own Malt’:

When Martin, Amund, and I were invited to visit Roar to explore the local beer style stjørdalsøl, Roar figured that he might as well make use of the three visiting beer  ‘experts,’ and have us do a set of talks for the local home brewing association… They’d set it up as a rather grand affair, and the mayor himself came by to open the evening. I was a bit surprised by this, until the mayor started talking. He said a few words about the cultural importance of the local brewing, and then added that ‘Usually, when I do something like this I give the organizers flowers. But in this case I thought beer would be more suitable.’ At which point he took out a bottle and handed it to the chairman of the brewer’s association. It turned out that the mayor is also a farmhouse brewer, and since this is Stjørdal, he of course makes his own malts, too.


Drunk monkeys.
Painting by David Teniers (1610-1690) via Res Obscura.

For Res Obscura Benjamin Breen looks into why so many 17th Century paintings feature drunk monkeys:

The most simple answer is that these paintings are the early modern version of searching for “dog who thinks he’s a human” on YouTube. They’re funny. Paintings of intoxicated monkeys were actually a sub-set of a larger genre of paintings known as Singerie, which poked fun at occupations ranging from drunkard to painter by portraying the participants as frivolous simians… [But] I think that what we’re missing when we simply see these as a form of social satire is that these are also paintings about addiction.

(Via @intoxproject)


The bar with stools and drinkers.

Jessica Mason, AKA The Drinks Maven, has written a passionate argument for choosing pubs over restaurants:

Great atmospheres are created with our ears as much as our other senses. Conversation and laughter emit from secluded seats, across bars and around rickety tables. Why is this? The simplicity of the everyday – the nicks and scratches and bare wood – isn’t trying to be more or any better. As such, more honest and heartfelt and open conversations are debated around pub tables… Informality and a certain lack of posturing put people at ease. If you want to hear the truth from someone, talk to them in the pub. The point they put their drink down and say: ‘Look, the truth is…’ you’ve figuratively helped them remove their armour.


Andy reads the Daily Mail in Chorleywood.

The Ultimate London Pub Crawl this week reached Chorleywood at the Hertfordshire end of the tube network:

We were regaling the bar staff about our quest to explore all 270 London tube stations when a bystander sauntered over:

‘I used to do a similar thing, but on the national rail network,’ he boasted nonchalantly.

We made noises of the noncommittal variety, half impressed and half mistrustful.

‘Yeah, me and the lads would stick a pin in the rail map on a Friday night and go out boozing all weekend. Glasgow was a great one – I had to buy myself some new clothes there mind you.’

Anton Dreher.

Since working on Gambrinus Waltz we’ve been itching to taste an authentic recreation of a 19th century Vienna beer — what were they really like? Now Andreas Krenmair, who is working on a book about homebrewing historic styles, has some new information from close to the source:

I visited the Schultze-Berndt library located at VLB and curated by the Gesellschaft für Geschichte des Brauwesens… [where] I stumbled upon a Festschrift regarding 100 years of brewing Vienna lager, aptly named ‘Schwechater Lager’. While not having that much content, it still had some bits and pieces that gave away some information, including the beautiful water colour illustrations… One image in particular contained something very interesting: pictures of huge stacks of hop bales… These hop bales clearly show the marking ‘SAAZ’.


Brewery Takeover News

It’s been a busy week in the US: AB-InBev swooped in to acquire Wicked Weed of North Carolina. Good Beer Hunting partners with AB-InBev on various projects and takes a broadly positive line to such acquisitions these days but its story covers the key points well: Wicked Weed is a niche buy for AB; fans have reacted with particular irritation to this one; and other breweries are responding in various ways, including withdrawing from Wicked Weed’s Funkatorium Festival.

Then the following day Heineken picked up the part of Lagunitas it didn’t already own. This story was covered at Brewbound which generally takes an editorial line which seems to us moderately critical of big beer and AB-InBev in particular. Its editor seems to spend quite a bit of time bickering about disclosure and propriety with Good Beer Hunting on Twitter, too.

Remember, news isn’t neutral.


Brewery Takeover Commentary

Jeff Alworth at Beervana (sceptical of big beer, pro indie, but not a screaming fundamentalist) is troubled by the way another AB-InBev acquisition, Ten Barrel, seems to be obfuscating its connection with the global giant:

Two Saturdays hence (May 13), AB InBev is hosting a massively expensive party in Bend. They’re promoting it the way only one of the largest companies in the world can–with prizes, a big music lineup (including De La Soul!), and the kind of overheated marketing gloss the finest agencies supply. The occasion celebrates the founding of a brewery AB InBev purchased in 2014. Shockingly enough, this is not the way they’re talking about it… Indeed, the entire event is an exercise in disguising this detail.

Counterpoint: in no other sector would we expect a subsidiary to loudly state the name of their parent company in marketing material, says Good Beer Hunting on Twitter.

But we’re with Jeff: a brand built primarily on the value of Independence is being dishonest, even exploitative of consumers, if it doesn’t actively disclose its change in status for at least a few years after acquisition.


Psst! Whispering men.

Meanwhile, Draft magazine has a bit of a coup, convincing a senior employee at a brewery taken over by AB-InBev to discuss what the experience is like:

There’s more paperwork and bureaucracy to work through now, but not a lot more. I’ve worked in this industry for a while, and the biggest thing I learned during that time is how jaw-droppingly loosey-goosey most breweries are and how little structure there is with most craft breweries. You’d be surprised how many craft breweries don’t even know their real margins. It’s just basic business things. So to answer your question about whether there’s more bureaucracy and oversight now, I’d say no more than your average company; it’s just that most breweries have so little.

The only problem with this anonymous account is that it’s exactly the kind of thing we’d authorise if we worked in PR for AB — broadly upbeat with the only negatives, like the one above, actually being backhanded boasts.

But maybe this is really how it is and all this intrigue is just making us paranoid.


And, finally, this seems like a good advertisement for the Tour de Geuze which is underway in Belgium at this very moment: