What Happened to the United Craft Brewers?

United Craft Brewers logo.

United Craft Brewers (UCB) launched in the UK last year and seemed to be a pretty big deal, but has since fizzled out. How come?

Hav­ing writ­ten about it at some length last sum­mer, and being nosy, we approached one of the founder mem­bers, Richard Bur­house of Mag­ic Rock.

Our impres­sion from var­i­ous inter­ac­tions over the years – we’ve nev­er met him – is that he’s a rel­a­tive­ly straight­for­ward per­son not prone to spin and we thought we might rely on him to give us a fair­ly direct answer.

Here’s what we got from a short phone call.

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So, what hap­pened?

Like I said when we agreed to speak, there’s not a lot to say. I’m con­scious of… I don’t want to crit­i­cise any indi­vid­u­als.

The main issue was not being able to come to a def­i­n­i­tion. I thought we were mak­ing progress but it sort of slipped away. It kept falling down on tech­ni­cal­i­ties, like, what hap­pens if you’ve out­side influ­ences and investors. What per­cent­age? Etcetera. It was all very neb­u­lous, hard to pin down.

Con­tin­ue read­ing “What Hap­pened to the Unit­ed Craft Brew­ers?”