Lyon was born in London in 1889 and worked with early automobiles as a youth. In the 1920s he was a pioneer of coach trips to the Continent, driving tourists around in a 10-seater Ford Model T charabanc. After World War II he entered the hotel business, starting with The White Cliffs in Dover. Something of an Americophile, his dealings with Americans during and after the war gave him the idea that Britain was deficient in hotels designed specifically for motorists and so, in 1952, approaching pensionable age, he set off to tour the US visiting more than 2,000 motels on an epic road-trip. He picked the brains of American moteliers and came back ready to implement his own take in the British market.
Each room in The Royal Oak motel had its own private garage and en suite bathroom. The larger suites had their own sitting rooms. For between 21s and 27s 6d per person (about £30 in today’s money) you got a Continental breakfast, a radio, a tea-making machine, telephone, a water dispenser, and your car washed and valeted.
‘The Other Fellow’s Job No. 10: The Maltster’ by Richard Hilton, House of Whitbread, Spring 1955, with photographs by P.M. Goodchild.
“In these modern times, when machinery has largely replaced the hands of the craftsman, one might think that the ingredients of beer are largely subjected to numerous mechanical processes in the course of their evolution. And many of them are — but the malting process is one that has stood the test of time, and remains the secret of the craftsman who transforms the corns of barley into that most valuable ingredient of all — malt.”
“When a new load of barley arrives at the maltings, the first men to handle it are the granary hands. It is their job to dry the barley to about 12 per cent of moisture so that it can be kept in bulk without deterioriation; next, they clean and ‘screen’ it to extract the small or broken grains… Typical of the granary hand at the Whitbread maltings in East Dereham in Norfolk is Chris McCabe. An Irishman, 64-year-old McCabe started with Whitbread’s eleven years ago, and takes great pride in his work…. Before he came to East Dereham he worked in large maltings in Ireland.”
Here’s everything that grabbed our attention in the world of beer and pubs in this final week of 2017.
It’s been slim pickings with the Christmas break and the ubiquity of Golden Pints (check out the hashtag on Twitter) but we found a few things to chew on. First, there’s this stream of recollection by Peter McKerry at Brew Geekery which amounts to a tour of pubs that have meant the most to him over the years:
Then it was the Clyde Bar in Helensburgh, a well-healed town on the Clyde coast, during a prolonged period of unemployment in my early 20s. I’d drop in for a few Tennent’s on ‘Giro Day’, and it was here that I witnessed taxi driver and regular, Dermot, rescue eight pence from the trough WHILE I WAS URINATING IN IT. While that event is imprinted onto my mind (it was a 5p, 2p and a 1p), it gives a false impression of the pub. It was a great live music venue, and featured in a video from purveyors of beige jock rock, Travis, if such trivia interests you.
The pictures come from editions of The Red Barrel, The House of Whitbread and Guinness Time, mostly from the 1960s and 70s. (Yes, Guinness is Irish, but had it’s corporate HQ and a huge brewery in London from 1932.) It’s pretty well content free but we have plans to write something more substantial about all this at some point in the future.
Whitbread Way was a magazine published by the mega-brewery for the education of its licensees. This issue from the summer of 1979 is all about lager and pub grub.
Actually, we had to work out the date from various clues — for some reason, it isn’t given anywhere in the publication — so don’t quote us on it. The magazine is glossy and professional looking, in that boring trade-mag way.
It starts with a news round-up by Graham Kemp which betrays some political bias in the wake of the election of Margaret Thatcher as Prime Minister:
There is undoubtedly a groundswell of opinion towards a more pragmatic, commercial approach to life in Britain… The mood of the country over the past decade has been to go for the highest possibly incomes without considering where the money is to come from or what we have to earn nationally to sustain our present standard of living.
What goes around comes around and all that. This statement comes in the context of pressure from the Price Commission which wanted to keep beer prices down to avoid consumer discontent. ‘Prices ought to go down even costs go up’, says Mr Kemp sarcastically, oddly presaging last week’s Cloudwater blog post. What goes around… Oh, we’ve done that one.
The first substantial feature, by John Firman, is fascinating and if we’d got round to reading this earlier might have informed our big piece on lager louts. It is entitled ‘Violence — is it necessary?’ and concerns the stalling of what they refer to as the Ban the Thug Bill. It was proposed by Conservative MP Anthony Grant and was intended to ban convicted ‘hooligans’ from entering pubs for up to two years at a time. Violence in pubs was felt to be on the rise and damaging the trade, as supported by quotes from interviews with licensees. Again, the article is openly political: the last government, Firman asserts, didn’t like to do anything and so blocked Grant’s bill, but he expresses a hope that the new Conservative government might be more open to the idea. (They were; the bill passed in 1980.) It’s interesting with hindsight that nowhere in this discussion was lager mentioned, but then…