Two questions: first, what the hell happened to Usher’s of Trowbridge? And secondly, how much research can you do into this question without visiting Trowbridge or, indeed, leaving your house at all?
Usher’s is a brewery and brand that had all but disappeared from the market by the time we started paying serious attention to beer. It’s not one you hear people swooning over, either, unlike, say, Boddington’s or Brakspear.
What caught our eye was the lingering signs – literally speaking – of its once vast West Country empire. Wherever we went, from Salisbury to Newlyn, we’d spot the distinctive shield on the exterior of pubs, or see the name on faded signs.