Categories
Beer styles real ale

A Lightplater while waiting for a train

Young's Light Ale

With our train due in an hour,we wandered out of the station in a small inland Cornish town in search of a pub. The first we came across was busy and smart enough; on entering, a cheery-looking landlady greeted us and engaged in a little light banter. She then served us two pints and a half of the warmest, dullest bitter we’ve had in a while.

This seemed a perfect time for a little experiment. “Is that Young’s Light Ale in the fridge?” we asked, spotting the label from several metres away. It was, so we bought some, and used it to (a) reduce the temperature of our pints from lukewarm to cool; (b) put some fizz in them; and (c) lift the bitterness. They weren’t great pints thereafter, but were at least pleasant enough to finish.

All of this reminded us of (sorry) yet another passage from Richard Boston’s Beer and Skittles (1976) in which he lists various ‘traditional’ beer mixes:

  • Lightplater — bitter and light ale.
  • Mother-in-law — old and bitter. (Oh dear. Bernard Manning much?)
  • Granny — old and mild.
  • Boilermaker — brown and mild.
  • Blacksmith –stout and barley wine.
  • Half-and-half — bitter and stout, or bitter and mild.

If you’re compelled to mix beers in an emergency as we were, or just fancy a change, these all sound like they might create something drinkable.

Bailey’s dad, of course, never complains about bad beer. If it can’t be rendered passable with the addition of a bottle of Mann’s Brown Ale, then it’s time to move on.

Categories
marketing News

Naughty adverts

Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:

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But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:

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Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.

Categories
bottled beer

Young's Chocolate Stout: now with added smoke

Has anyone else had a bottle of Young’s Chocolate Stout recently? We just tried one at a Young’s pub in London and were astounded to discover that (a) it’s got better and (b) it no longer tastes of chocolate, but rather intensely of smoke and roasted barley. The ingredient list includes oats and “natural chocolate flavouring”.

Any insight much from those in the know would be much appreciated.