marketing News

Naughty adverts

Tandleman and Pete Brown have both written about the fact that the Advertising Standards Authority have upheld complaints against this advert for Courage bitter:


But I can’t help but be reminded of the kerfuffle around this advert, from the same parent company, three years ago:


Given how clear the rules are about linking alcohol with increased attractiveness or confidence, these can’t be mistakes. I’ve seen the Courage ad more in the news today than I have in paid for advertising slots anywhere in the last few weeks. Contrived controversy = free publicity.

bottled beer

Young's Chocolate Stout: now with added smoke

Has anyone else had a bottle of Young’s Chocolate Stout recently? We just tried one at a Young’s pub in London and were astounded to discover that (a) it’s got better and (b) it no longer tastes of chocolate, but rather intensely of smoke and roasted barley. The ingredient list includes oats and “natural chocolate flavouring”.

Any insight much from those in the know would be much appreciated.